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Social Movement Technologies
Los activistas y aquellos que organizan campañas reconocen que deben utilizar herramientas y tácticas digitales como nunca antes -de la mano de la acción directa- para construir el poder popular y presionar a los objetivos para que tomen acciones. Estas son algunas capacitaciones que tendremos próximamente así como recursos diseñados para satisfacer esta necesidad. Para saber más de otras capacitaciones próximas, suscríbete al correo electrónico. SMT también trabaja con los fundadores para brindar apoyo a los becarios; organiza redes para apoyar a campañas y redes más grandes; y directamente con grupos para proporcionar entrenamiento personalizado para implementar campañas. No dudes en contactarnos para discutir cómo puede apoyar SMT.
¿Tienes experiencia organizando campañas digitales? Trabaja con SMT Con miembros en 4 continentes, el pequeño pero muy eficaz equipo de SMT ha capacitado al personal de más de 44000 grupos y sindicatos en sus primeros 10 años, y ha trabajado con más de 150 grupos en campañas más profundas. Hay puestos disponibles a medio tiempo y a tiempo completo, con funciones de entrenamiento y formación a partir de unas pocas horas al mes. Mira las vacantes disponibles.
Capacitaciones sobre TikTok, la organización de campañas durante el COVID, recomendaciones de equipos a distancia, Twitter, Snapchat y más. Disponibles en cualquier momento y con subtítulos en 7 idiomas. Únete también al grupo de Facebook de SMT para activistas digitales, el cual tiene más de 3000 miembros de todo el mundo, al grupo de Slack de SMT para activistas, o alguno de los grupos de WhatsApp o Telegram. Accede a las capacitaciones y a las comunidades en línea.
Del 22 al 30 de marzo de 2023. Zona horaria: Europa, África, MENA. Idioma: Inglés
Aprende cómo los grupos de acción climática del Reino Unido están organizando su tecnología para apoyar la acción directa de pequeños grupos y activistas con menos recursos tecnológicos. Uso de archivos shape y de la estructura padre/hijo de Action Network para ampliar el acceso a la acción en línea de los grupos más pequeños. Uso de automatizaciones para activar a miles de activistas con un personal reducido. Un centro tecnológico estadounidense compartirá también lo que está haciendo. El coste y cómo se está pagando. Conéctese y vea cómo funciona el centro. La inscripción a la serie práctica incluye una sesión de coaching individual. Inscríbete aquí.
23 de marzo de 2023, Zona horaria: América, Europa. Idioma: Inglés: Inglés
En combinación con herramientas de prospección, LinkedIn puede ser una potente plataforma para que las campañas lleguen a miles de personas con una segmentación sofisticada y sin anuncios. SMT lleva años perfeccionando estas técnicas en múltiples campañas. Las cinco herramientas que recomendamos y los flujos de trabajo para usos específicos de las campañas. Detalles de la inscripción en breve. Inscríbete aquí.
25 de april – 11 de mayo de 2023. Zona horaria: América (noche para Europa). Idioma: Inglés y español, portugués según demanda. Inscríbete aqui.
9 de mayo – 25 de mayo de 2023. Zona horaria: Asia, África, MENA, Europa. Idioma: inglés: Inglés. Obtén más información y apúntate a la lista de espera para recibir noticias cuando se abra el plazo de inscripción.
Cerca de 1.000 miembros del personal y activistas de grupos del movimiento han cursado el Programa de Certificación en Campañas Digitales de SMT. Este curso intensivo de tres semanas, con 3 horas de formación al día de martes a jueves, permite a los participantes adquirir rápidamente competencias en las 18 áreas clave esenciales para ganar campañas en la era digital. Este programa es ideal para principiantes e intermedios y activistas de grupos de justicia social, incluidos los sindicalistas, para aumentar rápidamente la familiaridad y la habilidad con la estrategia de organización digital, herramientas y tácticas.
Del 6 al 8 de junio de 2023. Zona horaria: Europa, MENA, África, América. Instrucción en inglés. Interpretación según demanda.
La gestión eficaz y el refuerzo de la capacidad de los equipos de campaña en línea y fuera de línea son fundamentales para llevar a cabo campañas eficaces. En esta serie de 2 partes cubriremos técnicas y plantillas eficaces para seleccionar candidatos con ejercicios en vivo, hacer un inventario de los miembros nuevos y existentes del equipo, recomendaciones sobre enfoques para la formación del personal y presupuestos de formación, y evaluar la calidad y los resultados del trabajo digital. Hablaremos de formas rentables de ampliar la capacidad para cubrir necesidades a corto plazo distintas de la contratación, y de cómo decidir si subcontratar o crear capacidad interna. También hablaremos de cómo las organizaciones dividen las responsabilidades, los informes y la estrategia entre los departamentos de Comunicación, Digital, Programas, Organización, Recaudación de fondos y Actividades sobre el terreno. Más información sobre la inscripción próximamente.
Julio-agosto de 2023. Zona horaria: África/MENA. Idioma: Inglés, francés según demanda.
Esta formación intensiva en línea ha sido diseñada por y para activistas africanos y de Oriente Medio y el Norte de África con el fin de apoyar su desarrollo como constructores de movimientos estratégicos e intencionados en el continente. Incluirá la exploración de prácticas de construcción de movimientos en todo el mundo (tanto históricas como actuales), debates con organizadores de movimientos del continente y más allá, lecturas y formación sobre herramientas y tácticas digitales clave importantes para la construcción de movimientos en la era digital. Esta formación también es útil para los líderes y el personal de las ONG que quieran avanzar hacia el trabajo de cambio sistémico y la organización del poder popular. Se requerirá un número mínimo de participantes para inscribirse. Se ofrecerá de forma gratuita. Es posible que se proporcione un estipendio de Internet e interpretación en función de la disponibilidad de fondos. Más información sobre la inscripción próximamente.
6 de julio de 2023. Zona horaria: América. Idioma: Español.
Únete a esta sesión para aprender cómo los activistas y activistas están utilizando TikTok e Instagram en su organización. Muchos grupos están pensando o probando TikTok. Escucha a los grupos que ya lo han probado, sobre la creación eficaz de contenidos, el contacto con personas influyentes y mucho más. Vea lo último sobre cómo las organizaciones están utilizando Instagram para el poder de la gente. Se tratarán temas como el contenido de vídeo eficaz, la medición del impacto, IG live y mucho más. Inscríbete aquí.
Sept – Nov 2023. Zona horaria: América. Idioma: Inglés, francés, español, portugués pendiente según demanda.
Únete a los 350 empleados y activistas de grupos del movimiento que han realizado este aprendizaje. Un buen diseño forma parte de una buena organización. Para llevar a cabo campañas de base es necesario comunicarse eficazmente a través de muchas plataformas, y un buen diseño puede activar y ampliar su base. Este intensivo ampliará rápidamente tus habilidades de comunicación visual. Desde la elaboración de un informe creativo hasta la aplicación de técnicas de diseño gráfico probadas a lo largo del tiempo y la navegación por el software estándar del sector (¡y el emergente!), aprenderás a crear diseños eficientes que inspiren la acción. Más información y apúntate ya a la lista de espera para el programa de 2023.
Octubre, 2023. Zona horaria: América (noche para Europa). Idioma: Inglés y español, portugués según demanda.
Más de 1.000 miembros del personal y activistas de grupos del movimiento han cursado el Programa de Certificación en Campañas Digitales de SMT. Este curso intensivo de tres semanas, con 3 horas de formación al día de martes a jueves, permite a los participantes adquirir rápidamente competencias en las 18 áreas clave esenciales para ganar campañas en la era digital. Este programa es ideal para principiantes e intermedios y activistas de grupos de justicia social, incluidos los sindicalistas, para aumentar rápidamente la familiaridad y la habilidad con la estrategia de organización digital, herramientas y tácticas. Obtén más información y apúntate a la lista de espera para recibir noticias cuando se abra el plazo de inscripción.
SMT está aumentando rápidamente el apoyo y la capacitación para las organizaciones de movimientos en todo el mundo. Está previsto impartir más formación en 2022. Si hay algo que no ves a continuación y que te interesa, ponte en contacto con nosotros: [email protected].
¿Perteneces a una organización sin fines de lucro/ONG/sindicato o a un financiador comprometido con la redistribución del poder para la justicia? ¿Reconoces la importancia de lo digital junto con la organización de la acción directa? Mira la grabación para saber más.
I got a LOT out of it...the idea that comms can be used not just to “raise the visibility” of my organization, but to build power -- to move people, engage them, get them to do something concrete to push our social justice work forward. The strategies and tools shared were super helpful, and have already had measurable impact. Staff is fantastic - knowledgeable, responsive, thoughtful, collaborative.I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.
SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I've learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.We hired SMT to lead a discussion about online strategy with some of our union’s staff. It re-kindled my desire and commitment to using emerging technologies in my organizing!Love it!” (mobile optimization of TheStand.org)SMT helped us choose an appropriate database for our organization. Its focused training sessions are valuable tools that have helped us further a conversation with our grassroots leaders about strategically building a more powerful, goal-oriented organization. Two things I valued most about the program were lifelong access to the course materials and case study walkthroughs from some of the most compelling organizers and organizing collectives we have in the field right now. "Skye's growth in confidence and strategic acumen through the SMT program has been a huge boost for our organization. She's also been able to bring tools, trainings, and ideas back to our entire staff team, making us more effective and responsive."I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.The one-on-one sessions have been invaluable given the expertise of everyone on the SMT team.This is great for C3's to understand what they SHOULD be doing during elections. I think there is much more space for C3s to take the GOTV initiative.SMT’s staff is friendly, flexible, competent, creative…Efficiently implemented cutting-edge strategies and designed great-looking materials to communicate our message to our members. I’ll come back to SMT in a heartbeat.Super helpful process with our staff and leaders to ID new tools we can use to reach our target folks.
Great information on how to make emails more impactful and spur action. Great to get direct feedback on a sample email.This was a fantastic training experience and I learned a lot about emerging technology with lots of support! [SMT's WhichCRM tool] helped me make a side by side comparison without having to spend hours sifting through demos and websites on my own. Invaluable!I would recommend SMT to anyone looking to be more effective online. We are definitely going to experiment with the directions SMT gave us in our strategy session. Very valuable to have consulting from organizers who are keeping up with all the latest.The Social Movement Technologies Digital Campaigner Certificate is an excellent opportunity for me to meet digital organizers from across the country who are doing important work fighting for social justice on digital platforms. Often times, we are isolated in our work whether it be regionally or by issue, but through this program I've learned so much about all the cool ways other organizers are engaging and building movements. I've also been able to refresh my own knowledge about digital campaigning and have learned about a ton of new technology, software, and platforms that can be used for positive social change. Thank you SMT team!SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
SMT was really responsive to my questions and needs, and to customizing a training that met those needs. We had a collaborative relationship of understanding each other's needs and expertise, agreeing on outcomes and approach, and developing content.
We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.SMT helped us launch our first petition campaign…great experience, ended up with vastly higher profile for our work.
We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.Great coach for executing our group's livestream plan! Often we have little time to do comprehensive analysis or comparison of newer technologies, so it's important to consult with those with their hands on the tools, and have seasoned coaches in your corner who can help you execute plans.
[The Digital Campaigning Certificate Program] is a great course to get to know all the different aspects of digital campaigning. What I like most about it is the consistent focus on building power."I have found the webinars and trainings by SMT to be timely, relevant and incredibly useful in my work.
I work often at the intersection of climate and labour and have been thrilled to see the trainings you organize have met my needs in advancing my work."I want to express my continuing and deep appreciation for SMT’s staff. We’ve made great strides and SMT has been catalytic…Among other things–fast, smart, patient, thorough, skillful handling of the website makeover. You guys pulled it off quickly and affordably.Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.SMT helped us build an integrated, strategic approach to a union contract campaign. SMT’s work is sophisticated and flexible–their support was invaluable.The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
I wish SMT had existed when I started organizing in 2010! I learned many of these skills on the fly, often through trial and error. Overall it is really helpful to learn about all of the new tools which exist, especially ones that non-profits can use for low or no cost. The presentation did a great job of outlining best practices for many different scenarios.The benefits to us of regular coaching sessions were immediate.We worked with SMT to get tech support on our virtual townhall event. It was helpful getting advice from an expert on how to prepare for the livestream, and how to best make it smooth. It was a big lift off our shoulders being able to rely on someone who has experience doing it.
I view organizing in a whole new light. Everybody should have the opportunity to go through this experience, and get these tools, and start organizing.Super useful and practical strategy session. Great to learn what we can do to our website and Facebook page to make them better tools, described in a way I can explain to my board.
We reached out very last minute to get help with ad campaigns. It was a really great experience, I have nothing but good things to say about it. We look forward to being able to work with them again in the futureThe coaching has been fantastic. Staff has extensive understanding of the online landscape and strategy…jumped right into working with our members too, personable and supportive…great to work with someone who felt like a comrade and not just another non-profit consultant. I was amazed at SMT’s ability to connect us with experts or representatives of different online tools.Great ability to eloquently name a few top communications gaps that we could easily fix and increase our impact. The summary document is highly valuable; we will refer to it in our future planning!SMT’s knowledge of the organizational use of different CRMs and migration between them was very helpful.Incredibly knowledgeable…Weekly coaching has been a great experience. Keeps us on track. Staff is flexible, creative.SMT was like a breath of fresh air in its approach to empowering small nonprofit organizing efforts. With not much funding, we were able to connect SMT to a few organizations in our network to provide analysis, coaching and hands on technical support. Here at Universal Health Care Foundation of CT, SMT gave us strategic help to up our game with our online organizing and engagement…particularly helpful in guiding us to a more savvy, productive use of social media.Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!
All of SMT training is packed and powerful!Trainings run by SMT are solid, accessible and worth checking out.[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program. [Story-Based Strategy] was awesome. It was sort of a refresher and a reset for me as an organizer and a social worker. I took a great deal of notes.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees."I learned so much about different labour movement actions. The digital part was huge, along with actually just understanding the range of tools that are available to organizers. I knew about petitions, about actions in the street, but seeing how differently they could be appleid in so many unique contexts was really exciting. I feel like I got an entire history of the labour movement.SMT taught our staff and leaders to use Twitter strategically, understand the intricacies of Facebook for organizing…They respond quickly, have real world organizing experience, do really solid webinars that leaders and staff can engage with.Design firms told us our current site couldn’t be mobile optimized, but SMT did it cleanly and affordably. The site looks great and SMT was easy to work with and addressed any concerns we had.Our experience to date has been wonderful, helping us make the migration from one CRM to another as painless as possible…a life saver, terrific. Quick to respond, SMT staff provide clear explanations that avoid all the techno-garble.The coaching sessions provide practical tools for making our social media move from passive clicktivism to actually doing something.We hired SMT to help with some ad campaigns. Folks are professional, experienced, and communicative. Knowing what was happening at different stages helped me understand what was going on in our programs. I was never embarrassed to ask questions. The SMT staffer explained everything that would happen, why he was doing something, how he'd accomplish it, which was great. It made me feel like we were working collaboratively. SMT also provides a lot of great trainings to the progressive community to equip people and organizations to do this work on their own.
The online coaching sessions have been really good for helping us make decisions about what makes the most sense for us to incorporate…and what we can let go.SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.
I found the email coaching course to be extremely helpful. I thoroughly enjoyed that this exercise involved everyone working from the same assignment. It made the feedback that much more helpful. I think this has been one of the best SMT sessions that I've taken.SMT is a great resource if you’re looking to improve your organization’s social media presence and strategy.The webinars were very thorough, and the SMT team seems very responsive, broadly knowledgeable, and intuitive. The “WhichCRM?” questionnaire was helpful when I filled it out with my team. It helped us think about the aspects of a CRM we were looking for.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.
Last year, we worked with SMT on a census campaign with Native Voice Network, and we got so much direct campaign support, one-on-one coaching. I spent a lot of time doing just one-on-one coaching support with ads. after that I felt super empowered and fearless to just navigate all these different tools in the universe. So it was a really great and helpful experience for us.Our strategy sessions with SMT have really energized our vision for what we need to do…In 90 minutes, we were excited and encouraged about how we could better our media and communications work.
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