Social Movement Technologies
A.I. for Organizing and Campaigns: June 25-26, 2024

2-hour session
June 25: session for Europe, Africa, MENA, and Asia, find your time zone here.
June 26: sesssion for North and South America, find your time zone here.
Instruction in English. Interpretation provided as funding allows in response to registrations.

This training incorporates updates that have been made in A.I. since SMT’s December 2023 A.I. for Organizing training.

Starbucks workers jumping for job after winning their union election.

Starbucks workers celebrate union win. [Photo: Joshua Bessex (AP)]

How to use A.I. for the messaging, framing and segmentation we need to build people power and win electoral, issue and union campaigns. You’ll learn how to use prompt engineering to generate messages with the right tone, refine your framing techniques and more accurately target your audience. We’ll cover how specific A.I. tools can help us improve internal workflows and processes as campaigners and unionists, and how to use image generation tools and create effective prompts.

Although A.I. tools are already proving useful in campaigning, we can’t ignore the significant ethical questions that come with using them, or the alarming ways A.I is already being used to manipulate public opinion on a mass scale. From biases built into the training data used by these models to questions of artistic and content ownership and transparency, to unprecedented opportunities for mass manipulation, there are tremendous concerns associated with A.I. This session will predominantly focus on the practical use of these tools. We will briefly discuss the organizing underway to address these issues and to hold A.I. companies accountable for how this technology develops.

What we’ll cover

Using A.I. for messaging, framing and segmentation; and for organizing and workflows

Winning hearts and minds through effective messaging and storytelling is a key part of campaigning or building a strong union. How can new large language models like Chat GPT, which predict text based on millions of sources, help us to craft such messages? How can they help us connect with different segments of current and prospective organization or union members? What are the limits of this approach? Explore how A.I. tools can help you create more effective messaging and audience segmentation. In this interactive session, you’ll learn how to use prompt engineering to generate messages with the right tone, refine your framing techniques and more accurately target your audience. 

Using A.I. for organising and workflows

New tools like Chat GPT are great at producing content but how can they help our other workflows? From generating suggestions for event formats to helping us to better manage our inboxes – how can new A.I. tools help improve our workflows as campaigners? How can they help us in thinking through our strategies and tactics? What are the limitations of this new technology? We’ll explore how campaigners and unionists are using A.I. tools to improve processes and how this could apply to the field and practice of campaigning. You’ll learn about the variety of tools that are available to campaigners and how they can be used. 

Using A.I. for design and content creation

Image generation is a key area where a number of new A.I. tools and technologies have sprung up. How can campaigners and unionists best make use of these tools? How can you craft prompts that generate the images you need? What are the limits or risks of using this technology? We’ll cover how different A.I. tools can be used to design campaign content. 

Instructor: Hannah O’Rourke, SMT Staff Partner

Hannah O’Rourke is a UK-based SMT team member. She is a co-founder of Campaign Lab,  a community of politically-minded progressive data scientists, researchers and activists who are working together to build new election tools and change the way we analyse and understand campaigning. She was formerly the director of Labour Together. She has worked in political organising and campaigns for over 10 years with a foundation in political organising and coalition management. Her work has brought together data scientists, researchers, academics, policy analysts, and political campaigners together to tackle some of the most pressing strategic questions facing the Labour Party in the UK.


December 5, 11 a.m. ET. 2 hours. Find your time zone here. Training will be recorded for those in time zones that don’t facilitate live participation.

Language Access

Instruction will be in English. Interpretation will be provided with 10+ registrants needing that language or with funder support for it.

Feedback from the December 2023 A.I. session

  • “Provided some pretty amazing and groundbreaking tools to support progressives, which are often undertooled.”
  • “The demonstrations were super helpful. For example, the ChatGTP was awesome to see and how it worked. I found that working through the programs the most useful and helpful.”
  • “Very helpful. It seems less daunting now to put these tools to work in our progressive advocacy campaigns.”
  • “A great training that both brought me up to speed on AI, … and challenged me to better understand the AI landscape and its potential!”
  • “This was incredibly helpful and I look forward to experimenting with some of the tools that were showcased.”
  • “I absolutely loved it and it gave me the spark I needed to come out of my burnout to come up with some new toolkits and campaigns as well as work smarter not harder!”


Outreach Partner Referral Discount. Groups referred by outreach partners can make use of the Outreach Partner Referral Rate. Please name the outreach partner in your registration and forward the mass email you received to . Outreach partners pass along opportunities for training and coaching to their network. Interested in being an outreach partner? Contact  and describe the size and type of groups you’d reach out to. Typically, this is a list of chapters of a network; allied organizations across a country, state, region; or some other cohort or grouping of many organizations.

In order to support a movement organization learning space, SMT trainings are for staff of non-profits – NGOs, unions and electoral campaigns. Trainings are not for consultants or agencies. Consultants & agency staff who register will have their registrations refunded. Alternatively, on demand trainings are available to all on SMT’s course platform.


Enroll before November 15 to take advantage of Early Bird and Outreach Partner referral rates. 

COST Regular Early Bird
(before November 15)
Outreach Partner Referral (before November 15)
All groups with budgets of $1M+ $170 $160 $150
North America, Western Europe budgets below $1M $150 $130 $100
Africa, Asia, Eastern Europe, MENA, Latin America, Oceania, budgets below $1M $95 $75 $60


This training is free to staff of the 60+ groups under active coaching contracts with SMT. Just email your SMT coach.


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Staff and activists of 4,900+ groups
have engaged with SMT trainings


I had an amazing time. I am already applying the valuable content in my organization.
I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.
SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!

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