June 25: session for Europe, Africa, MENA, and Asia, find your time zone here.
June 26: sesssion for North and South America, find your time zone here.
Instruction in English. Interpretation provided as funding allows in response to registrations.
This training incorporates updates that have been made in A.I. since SMT’s December 2023 A.I. for Organizing training.How to use A.I. for the messaging, framing and segmentation we need to build people power and win electoral, issue and union campaigns. You’ll learn how to use prompt engineering to generate messages with the right tone, refine your framing techniques and more accurately target your audience. We’ll cover how specific A.I. tools can help us improve internal workflows and processes as campaigners and unionists, and how to use image generation tools and create effective prompts.
Although A.I. tools are already proving useful in campaigning, we can’t ignore the significant ethical questions that come with using them, or the alarming ways A.I is already being used to manipulate public opinion on a mass scale. From biases built into the training data used by these models to questions of artistic and content ownership and transparency, to unprecedented opportunities for mass manipulation, there are tremendous concerns associated with A.I. This session will predominantly focus on the practical use of these tools. We will briefly discuss the organizing underway to address these issues and to hold A.I. companies accountable for how this technology develops.
What we’ll cover
Using A.I. for messaging, framing and segmentation; and for organizing and workflows
Winning hearts and minds through effective messaging and storytelling is a key part of campaigning or building a strong union. How can new large language models like Chat GPT, which predict text based on millions of sources, help us to craft such messages? How can they help us connect with different segments of current and prospective organization or union members? What are the limits of this approach? Explore how A.I. tools can help you create more effective messaging and audience segmentation. In this interactive session, you’ll learn how to use prompt engineering to generate messages with the right tone, refine your framing techniques and more accurately target your audience.
Using A.I. for organising and workflows
New tools like Chat GPT are great at producing content but how can they help our other workflows? From generating suggestions for event formats to helping us to better manage our inboxes – how can new A.I. tools help improve our workflows as campaigners? How can they help us in thinking through our strategies and tactics? What are the limitations of this new technology? We’ll explore how campaigners and unionists are using A.I. tools to improve processes and how this could apply to the field and practice of campaigning. You’ll learn about the variety of tools that are available to campaigners and how they can be used.
Using A.I. for design and content creation
Image generation is a key area where a number of new A.I. tools and technologies have sprung up. How can campaigners and unionists best make use of these tools? How can you craft prompts that generate the images you need? What are the limits or risks of using this technology? We’ll cover how different A.I. tools can be used to design campaign content.
Instructor: Hannah O’Rourke, SMT Staff Partner
Hannah O’Rourke is a UK-based SMT team member. She is a co-founder of Campaign Lab, a community of politically-minded progressive data scientists, researchers and activists who are working together to build new election tools and change the way we analyse and understand campaigning. She was formerly the director of Labour Together. She has worked in political organising and campaigns for over 10 years with a foundation in political organising and coalition management. Her work has brought together data scientists, researchers, academics, policy analysts, and political campaigners together to tackle some of the most pressing strategic questions facing the Labour Party in the UK.
December 5, 11 a.m. ET. 2 hours. Find your time zone here. Training will be recorded for those in time zones that don’t facilitate live participation.
Instruction will be in English. Interpretation will be provided with 10+ registrants needing that language or with funder support for it.
Feedback from the December 2023 A.I. session
- “Provided some pretty amazing and groundbreaking tools to support progressives, which are often undertooled.”
- “The demonstrations were super helpful. For example, the ChatGTP was awesome to see and how it worked. I found that working through the programs the most useful and helpful.”
- “Very helpful. It seems less daunting now to put these tools to work in our progressive advocacy campaigns.”
- “A great training that both brought me up to speed on AI, … and challenged me to better understand the AI landscape and its potential!”
- “This was incredibly helpful and I look forward to experimenting with some of the tools that were showcased.”
- “I absolutely loved it and it gave me the spark I needed to come out of my burnout to come up with some new toolkits and campaigns as well as work smarter not harder!”
Outreach Partner Referral Discount. Groups referred by outreach partners can make use of the Outreach Partner Referral Rate. Please name the outreach partner in your registration and forward the mass email you received to [email protected]. Outreach partners pass along opportunities for training and coaching to their network. Interested in being an outreach partner? Contact [email protected] and describe the size and type of groups you’d reach out to. Typically, this is a list of chapters of a network; allied organizations across a country, state, region; or some other cohort or grouping of many organizations.
In order to support a movement organization learning space, SMT trainings are for staff of non-profits – NGOs, unions and electoral campaigns. Trainings are not for consultants or agencies. Consultants & agency staff who register will have their registrations refunded. Alternatively, on demand trainings are available to all on SMT’s course platform.
Enroll before November 15 to take advantage of Early Bird and Outreach Partner referral rates.
(before November 15)
|Outreach Partner Referral (before November 15)
|All groups with budgets of $1M+
|North America, Western Europe budgets below $1M
|Africa, Asia, Eastern Europe, MENA, Latin America, Oceania, budgets below $1M
This training is free to staff of the 60+ groups under active coaching contracts with SMT. Just email your SMT coach.