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Social Movement Technologies
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Mission and Values Statement

Social Movement Technologies collaborates with campaigners and activists around the world to build people power for justice in the digital age. It provides organizing strategy, training and campaign support.

SMT is a non-profit. What does this mean? SMT is a movement support group, driven 100% to meet movement needs.

The United States Internal Revenue Service requires that SMT have a for-profit subsidiary to deal with c4 and c5 groups (mostly unions). That entity is part of the non-profit and any profits at the end of the year are allocated by the board to further the overall mission of SMT.

As SMT develops, our aim is for it to be guided by, and be accountable to, the broader social change community it serves. Our goal is to be effective at the lowest possible cost in order to be accessible and useful to all organizing groups.

SMT is unionized. Once a staff member has worked 10 hours, they join the staff union–The Pacific Media Guild/CWA’s Freelancer’s Division. We’re proud to be part of the Communication Workers of America, a progressive union whose members are building the labor movement for workplace rights and dignity for all.

SMT Movement Values Statement. SMT invites people to join its trainings and online support spaces who share, and are working within organizations that share, common values of justice for all. SMT spaces seek to support struggles against racism, colonialism, homophobia, transphobia, sexism, ableism, classism, and other harmful systems. We mention explicitly a few here that are important to SMT. Groups and individuals that support this set of values are welcome to participate in trainings and online support spaces.

  • Pro-choice (a person’s right to reproductive choices including abortion)
  • Lesbian, Gay, Bisexual, Transgender, Queer, and Intersex (LGBTQI) rights
  • Public education that includes unions for teachers, and in general worker rights
  • Support for the BDS (Boycott – Divestment – Sanctions) movement for Palestinian rights
  • Others may be added as they come up

SMT may use additional criteria in deciding to provide coaching and direct campaign support to groups. For example, SMT will not provide coaching or direct campaign support to Israeli groups unless they explicitly support the full right of return for refugees and an end to the Israeli occupation of Palestine. Although we recognize that many Israeli groups are doing good work, SMT takes this position to avoid normalizing Israel’s apartheid policies.

We want to connect. Email us! or call 203-514-0327​.

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Staff and activists of 4,400+ groups
have engaged with SMT trainings

Testimonials

The webinars were very thorough, and the SMT team seems very responsive, broadly knowledgeable, and intuitive. The “WhichCRM?” questionnaire was helpful when I filled it out with my team. It helped us think about the aspects of a CRM we were looking for.
Nurses for Sexual and Reproductive Health (NSRH)
I found the email coaching course to be extremely helpful. I thoroughly enjoyed that this exercise involved everyone working from the same assignment. It made the feedback that much more helpful. I think this has been one of the best SMT sessions that I've taken.
Crystal Mor, Digital Coordinator, NJ-CAIC
SMT helped us choose an appropriate database for our organization. Its focused training sessions are valuable tools that have helped us further a conversation with our grassroots leaders about strategically building a more powerful, goal-oriented organization.
Alison Auciello – Climate Justice Organizer, Communities United For Action
All of SMT training is packed and powerful!
Monika Warner, Public Relations Chair – Professional Aviation Safety Specialists (PASS), AFL-CIO
[Story-Based Strategy] was awesome. It was sort of a refresher and a reset for me as an organizer and a social worker. I took a great deal of notes.
Jessica Estes, Deputy Director, MOWIN
[SMT's WhichCRM tool] helped me make a side by side comparison without having to spend hours sifting through demos and websites on my own. Invaluable!
Ann Bickerton, VP of Membership, Heart of LA Democratic Club
I wish SMT had existed when I started organizing in 2010! I learned many of these skills on the fly, often through trial and error. Overall it is really helpful to learn about all of the new tools which exist, especially ones that non-profits can use for low or no cost. The presentation did a great job of outlining best practices for many different scenarios.
Isaac Silberman-Gorn, Mechanic Mentor, Baltimore Youth Kinetic Energy
SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I've learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.
Katie Ryan – Assistant Business Agent, IATSE Local 16
Last year, we worked with SMT on a census campaign with Native Voice Network, and we got so much direct campaign support, one-on-one coaching. I spent a lot of time doing just one-on-one coaching support with ads. after that I felt super empowered and fearless to just navigate all these different tools in the universe. So it was a really great and helpful experience for us.
Isel Cuapio, Digital Organizer, Native Voice Network
[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.
Marium Navid, Digital Organizer, SEIU-UHW
I got a LOT out of it...the idea that comms can be used not just to “raise the visibility” of my organization, but to build power -- to move people, engage them, get them to do something concrete to push our social justice work forward. The strategies and tools shared were super helpful, and have already had measurable impact. Staff is fantastic - knowledgeable, responsive, thoughtful, collaborative.
Mary Schindler, Communications Manager, Youth Leadership Institute and SMT Digital Campaigning 2017-2019 alum
Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!
Shelley Buckingham, Digital Communications Lead, Association for Women’s Rights in Development (AWID), Canada
Two things I valued most about the program were lifelong access to the course materials and case study walkthroughs from some of the most compelling organizers and organizing collectives we have in the field right now.
Keisha E. McKenzie, PhD, Director of Digital Strategy, Auburn Seminary and Digital Certificate Program participant 2018-2019
This is great for C3's to understand what they SHOULD be doing during elections. I think there is much more space for C3s to take the GOTV initiative.
Logan Mills, Community Organizer, Maine Women’s Lobby
[The Digital Campaigning Certificate Program] is a great course to get to know all the different aspects of digital campaigning. What I like most about it is the consistent focus on building power.
Joep Karskens, Digital Organizer, Friends of the Earth Netherlands
This was a fantastic training experience and I learned a lot about emerging technology with lots of support!
Nathan Taft, Digital Campaigner, Stand.earth
We reached out very last minute to get help with ad campaigns. It was a really great experience, I have nothing but good things to say about it. We look forward to being able to work with them again in the future
Iridane Sanchez, Deputy Director West of Data and Technology, State Voices
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
Mark Maldonado – Digital Strategist, Texas AFL-CIO
The Social Movement Technologies Digital Campaigner Certificate is an excellent opportunity for me to meet digital organizers from across the country who are doing important work fighting for social justice on digital platforms. Often times, we are isolated in our work whether it be regionally or by issue, but through this program I've learned so much about all the cool ways other organizers are engaging and building movements. I've also been able to refresh my own knowledge about digital campaigning and have learned about a ton of new technology, software, and platforms that can be used for positive social change. Thank you SMT team!
Jen Lawhorne, Digital Organizer, ProgressVA
Great information on how to make emails more impactful and spur action. Great to get direct feedback on a sample email.
Jocelyn Meyers, Communications and Development Director, Friends of Cedar Mesa
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