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For Campaigners and Activists Organizing People Power for Justice

Campaigners and activists recognize they must use digital tools and tactics like never before – alongside direct action – to build people power and pressure targets to take action. Here are some upcoming trainings and resources designed to meet this need. To learn about additional upcoming trainings, join the email list. SMT also works with funders to provide support to grantees; organizing networks to support larger campaigns and networks; and directly with groups to provide tailored coaching and help implement campaigns. Feel free to reach out to discuss how SMT can support.

Work with SMTExperienced Digital Campaigner? Work with SMT  

With team members on 4 continents, SMT’s small but highly effective team has trained staff from over 3900 groups and unions over its first 9 years, and worked with 100+ groups on campaigns more in-depth. Part-time and full-time roles are available, with coaching and training roles starting as low as a few hours a month. See open positions.

 

 

Free Recorded Trainings & Online Communities

Trainings on TikTok, campaigning during COVID, remote team recommendations, Twitter, Snapchat and more. Available anytime and captioned in 7 languages. Also join SMT’s Digital Campaigner’s Facebook Group for campaigners, with 3300+ campaigners from around the world, or SMT’s Slack group of campaigners, or one of SMT’s WhatsApp groups or Telegram channels. Access the trainings and online communities.

 

Upcoming trainings, some of them free:

4-part series – Activist Pipelines, Action Network, Twitter & WhatsApp for People Power

September – December, 2022. Timezone: by region. Language: by region.  

Designed for campaigners in each region and with local examples and instructors, this series is tailored to meet the needs of campaigners in specific regions, in their languages. More info and register:

Latin America in Spanish, with interpretation to Portuguese and English

Funder & NGO Briefing & Question/Answer Session

Jan 18/19, 2023. Timezones for all regions globally. Language: English.

What skills do campaigners and teams need to win campaigns in the digital age, and how are groups and movements equipping themselves to build people power?  Hear what SMT has learned over the last 10 years of training almost 10,000 people from 4,400+ groups across the world to wage campaigns in the digital age.
Hear from funders, training graduates, and coaching partners about their experience. Sessions timed for global access. Register here.

FREE Top Tools & Tactics to Ramp up Your Online Organizing Game for 2023

January 25th, 2023. Timezone: Americas. Language: English. 

Join this session to learn the latest ways you can deploy online tools & tactics in combination with offline organizing to engage supporters, broaden your base, raise money, pressure targets, and win campaigns. Whether you’re a complete digital novice, or advanced, make sure you aren’t missing out on key digital tools and tactics, learn what other organizers are doing to win and how to do it with limited time and money. Register here.

FREE session comparing content schedulers

February 8, 2023. Timezone: Americas. Language: English

There are dozens of tools out there for managing and scheduling social media. The best ones go beyond simply scheduling and posting content – they help you manage engagement and ensure that no online organizing lead goes without a response. See SMT’s comparison of popular content schedulers and get more on the best tool for your organization and budget. Register here.

For Asian Campaigners & Activists: Top Tools & Tactics to Build People Power in the Digital Age

February 15, 2023. Timezone Asia, Oceania. Language: English with interpretation to Bahasa Indonesia, other languages pending demand

This online training session is for Asia-based activists and campaigners. It includes Asian examples and considerations and is led by a member of SMT’s Asia team, with support from colleagues from other regions. Join this session to learn the latest ways you can deploy online tools & tactics in combination with offline organizing to engage supporters, broaden your base, raise money, pressure targets, and win campaigns. Whether you’re a complete digital novice, or advanced, make sure you aren’t missing out on key digital tools and tactics, learn what other organizers are doing to win and how to do it with limited time and money. Register here.

Digital Campaigning Certificate Intensive – 3-week program for the Americas

Feb 21 – March 9, 2023. Timezone: Americas (evening for Europe). Language: English and Spanish, Portuguese pending demand.

Close to 1,000 staff and activists of movement groups have taken SMT’s Digital Campaigning Certificate Program. This three-week intensive, with 3 hours of training per day Tuesday-Thursday, enables participants to quickly build competency in the key 18 skill areas  essential to win campaigns in the digital age. This program is ideal for beginner to intermediate staff and activists of social justice groups, including unionists, to rapidly ramp up familiarity and skill with digital organizing strategy, tools and tactics. Get more info and join the waitlist to hear once registration opens.

Building Movement Tech Infrastructure to Support Large-Scale Action in the Digital Age

Feb 21-28, 2023. Timezone: Europe, Africa, MENA. Language: English

How climate action groups across the U.K. are organizing their tech to support direct action by small groups and activists with fewer tech resources. Using shape files and Action Network’s parent/child structure to expand access to online action for smaller groups. Using automations to activate thousands of activists with a tiny staff. A U.S. movement tech hub will share what it is doing as well. Cost and how it’s getting paid for. Login and see how the hub works. Registration for the hands-on series includes an individual coaching session. Join the mailing list to hear once registration opens.

A Series for Campaigners & Activists in Asia

March to April, 2023. Timezone: Asia, Oceania. Language: English with interpretation to Bahasa Indonesia, other languages pending demand

Designed for campaigners based in Asia and with local examples and instructors.

  1. Activist Pipelines to Fuel People Powered Campaigns | March 1, 2023
  2. Action Network: A Tool for Taking Action & Managing Data in People Power Campaigns | March 15, 2023
  3. Digital Security for Activists Under Authoritarian Regimes, and Maintaining Internet Access During Shutdowns | March 29, 2023
  4. WhatsApp for Activating Our Base | April 12, 2023

Register for the Asia series.

Activist Pipelines to Fuel People Powered Campaigns in Asia

March 1, 2023. Timezone: Asia, Oceania. Language: English, interpretation into other languages pending based on demand.

Your organization has a list of people who subscribed to your email updates or signed a petition, what do you ask of them next to create a powerful force to win change? Many activists and campaigners across Asia are asking: How do we activate enough people? How do we transform new potential supporters into active leaders of online and offline action? Register for the Asia series.

Action Network: A Tool for Taking Action & Managing Data in People Power Campaigns, for Asian campaigners|

March 15, 2023. Timezone: Asia, Oceania. Language: English, interpretation into other languages pending based on demand.

Are you using MailChimp for email or Change.org for your petitions? If so, you need this training! Learn about a movement tool (Action Network) designed by and for activists and being used in campaigns across the globe – from Myanmar activists fighting the military to the Palestinian BDS movement, to activists fighting mining in Madagascar. Use the powerful free version to send emails, launch petitions, and hold all your supporter information. Register for the Asia series.

Digital Security for Activists Under Authoritarian Regimes, and Maintaining Internet Access During Shutdowns for Asian Campaigners & Activists

March 29, 2023. Timezone Asia, Oceania. Language English, interpretation into other languages pending based on demand.

Do you know how to protect yourself and your movement from the common threats activists face under authoritarian regimes? This training covers the key measures activists should take before and if any of these happen to reduce their risk and be able to continue their work. Register for the Asia series.

WhatsApp for Activating Our Base, for Asian Campaigners & Activists

April 12, 2023. Timezone: Asia, Oceania. Language: English, interpretation into other languages pending based on demand.

As the most used app globally, campaigners are using WhatsApp in creative ways to build people power. Learn how campaigners are using WhatsApp to build and win campaigns for change. Register for the Asia series.

Digital Campaigning Certificate Intensive – 3-week program for Asia, Africa, MENA, Europe

May 9 – May 25, 2023. Timezone: Asia, Africa, MENA, Europe. Language: English.

Close to 1,000 staff and activists of movement groups have taken SMT’s Digital Campaigning Certificate Program. This three-week intensive, with 3 hours of training per day Tuesday -Thursday, enables participants to quickly build competency in the key 18 skill areas essential to win campaigns in the digital age. This program is ideal for beginner to intermediate staff and activists of social justice groups, including unionists, to rapidly ramp up familiarity and skill with digital organizing strategy, tools and tactics. Get more info and join the wait list to hear once registration opens.

Graphic Design for Organizing Apprenticeship

Sept – Nov 2023. Timezone Americas. Language English, French, Spanish, Portuguese pending.

Join the 350 staff and activists of movement groups who have taken this apprenticeship. Good design is part of strong organizing. Running grassroots campaigns requires communicating effectively across many platforms, and good design can activate and broaden your base. This intensive will rapidly scale up your visual communications skills. From building a creative brief, to applying time-tested graphic design techniques, to navigating industry-standard (and emerging!) software, learn to efficiently create designs that inspire action. Read more and join the waitlist for the 2023 program now.

 

SMT is rapidly ramping up support and training for movement organizations around the world. Additional training is planned. If there’s anything that you don’t see below that you’d be interested in, contact us.

Recording: Upcoming support for building people power in the digital age

Are you part of a non-profit/NGO/union or a funder committed to redistributing power for justice? Recognize the importance of digital along with direct action organizing? Watch the recording to learn more. 

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Staff and activists of 4,400+ groups
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Testimonials

All of SMT training is packed and powerful!
Monika Warner, Public Relations Chair – Professional Aviation Safety Specialists (PASS), AFL-CIO
Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!
Shelley Buckingham, Digital Communications Lead, Association for Women’s Rights in Development (AWID), Canada
[The Digital Campaigning Certificate Program] is a great course to get to know all the different aspects of digital campaigning. What I like most about it is the consistent focus on building power.
Joep Karskens, Digital Organizer, Friends of the Earth Netherlands
[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.
Marium Navid, Digital Organizer, SEIU-UHW
The webinars were very thorough, and the SMT team seems very responsive, broadly knowledgeable, and intuitive. The “WhichCRM?” questionnaire was helpful when I filled it out with my team. It helped us think about the aspects of a CRM we were looking for.
Nurses for Sexual and Reproductive Health (NSRH)
This was a fantastic training experience and I learned a lot about emerging technology with lots of support!
Nathan Taft, Digital Campaigner, Stand.earth
I got a LOT out of it...the idea that comms can be used not just to “raise the visibility” of my organization, but to build power -- to move people, engage them, get them to do something concrete to push our social justice work forward. The strategies and tools shared were super helpful, and have already had measurable impact. Staff is fantastic - knowledgeable, responsive, thoughtful, collaborative.
Mary Schindler, Communications Manager, Youth Leadership Institute and SMT Digital Campaigning 2017-2019 alum
This is great for C3's to understand what they SHOULD be doing during elections. I think there is much more space for C3s to take the GOTV initiative.
Logan Mills, Community Organizer, Maine Women’s Lobby
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
Mark Maldonado – Digital Strategist, Texas AFL-CIO
SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I've learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.
Katie Ryan – Assistant Business Agent, IATSE Local 16
Great information on how to make emails more impactful and spur action. Great to get direct feedback on a sample email.
Jocelyn Meyers, Communications and Development Director, Friends of Cedar Mesa
Last year, we worked with SMT on a census campaign with Native Voice Network, and we got so much direct campaign support, one-on-one coaching. I spent a lot of time doing just one-on-one coaching support with ads. after that I felt super empowered and fearless to just navigate all these different tools in the universe. So it was a really great and helpful experience for us.
Isel Cuapio, Digital Organizer, Native Voice Network
SMT helped us choose an appropriate database for our organization. Its focused training sessions are valuable tools that have helped us further a conversation with our grassroots leaders about strategically building a more powerful, goal-oriented organization.
Alison Auciello – Climate Justice Organizer, Communities United For Action
The Social Movement Technologies Digital Campaigner Certificate is an excellent opportunity for me to meet digital organizers from across the country who are doing important work fighting for social justice on digital platforms. Often times, we are isolated in our work whether it be regionally or by issue, but through this program I've learned so much about all the cool ways other organizers are engaging and building movements. I've also been able to refresh my own knowledge about digital campaigning and have learned about a ton of new technology, software, and platforms that can be used for positive social change. Thank you SMT team!
Jen Lawhorne, Digital Organizer, ProgressVA
We reached out very last minute to get help with ad campaigns. It was a really great experience, I have nothing but good things to say about it. We look forward to being able to work with them again in the future
Iridane Sanchez, Deputy Director West of Data and Technology, State Voices
I found the email coaching course to be extremely helpful. I thoroughly enjoyed that this exercise involved everyone working from the same assignment. It made the feedback that much more helpful. I think this has been one of the best SMT sessions that I've taken.
Crystal Mor, Digital Coordinator, NJ-CAIC
I wish SMT had existed when I started organizing in 2010! I learned many of these skills on the fly, often through trial and error. Overall it is really helpful to learn about all of the new tools which exist, especially ones that non-profits can use for low or no cost. The presentation did a great job of outlining best practices for many different scenarios.
Isaac Silberman-Gorn, Mechanic Mentor, Baltimore Youth Kinetic Energy
[Story-Based Strategy] was awesome. It was sort of a refresher and a reset for me as an organizer and a social worker. I took a great deal of notes.
Jessica Estes, Deputy Director, MOWIN
[SMT's WhichCRM tool] helped me make a side by side comparison without having to spend hours sifting through demos and websites on my own. Invaluable!
Ann Bickerton, VP of Membership, Heart of LA Democratic Club
Two things I valued most about the program were lifelong access to the course materials and case study walkthroughs from some of the most compelling organizers and organizing collectives we have in the field right now.
Keisha E. McKenzie, PhD, Director of Digital Strategy, Auburn Seminary and Digital Certificate Program participant 2018-2019
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