Social Movement Technologies
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Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!

Shelley Buckingham, Digital Communications Lead, Association for Women’s Rights in Development (AWID), Canada

[Story-Based Strategy] was awesome. It was sort of a refresher and a reset for me as an organizer and a social worker. I took a great deal of notes.

Jessica Estes, Deputy Director, MOWIN

This is great for C3’s to understand what they SHOULD be doing during elections. I think there is much more space for C3s to take the GOTV initiative.

Logan Mills, Community Organizer, Maine Women’s Lobby

Great information on how to make emails more impactful and spur action. Great to get direct feedback on a sample email.

Jocelyn Meyers, Communications and Development Director, Friends of Cedar Mesa

I wish SMT had existed when I started organizing in 2010! I learned many of these skills on the fly, often through trial and error. Overall it is really helpful to learn about all of the new tools which exist, especially ones that non-profits can use for low or no cost. The presentation did a great job of outlining best practices for many different scenarios.

Isaac Silberman-Gorn, Mechanic Mentor, Baltimore Youth Kinetic Energy

I found the email coaching course to be extremely helpful. I thoroughly enjoyed that this exercise involved everyone working from the same assignment. It made the feedback that much more helpful. I think this has been one of the best SMT sessions that I’ve taken.

Crystal Mor, Digital Coordinator, NJ-CAIC

This was a fantastic training experience and I learned a lot about emerging technology with lots of support!

Nathan Taft, Digital Campaigner, Stand.earth

[The Digital Campaigning Certificate Program] is a great course to get to know all the different aspects of digital campaigning. What I like most about it is the consistent focus on building power.

Joep Karskens, Digital Organizer, Friends of the Earth Netherlands

[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.

Marium Navid, Digital Organizer, SEIU-UHW

[SMT’s WhichCRM tool] helped me make a side by side comparison without having to spend hours sifting through demos and websites on my own. Invaluable!

Ann Bickerton, VP of Membership, Heart of LA Democratic Club

The webinars were very thorough, and the SMT team seems very responsive, broadly knowledgeable, and intuitive. The “WhichCRM?” questionnaire was helpful when I filled it out with my team. It helped us think about the aspects of a CRM we were looking for.

Nurses for Sexual and Reproductive Health (NSRH)

Two things I valued most about the program were lifelong access to the course materials and case study walkthroughs from some of the most compelling organizers and organizing collectives we have in the field right now.

Keisha E. McKenzie, PhD, Director of Digital Strategy, Auburn Seminary and Digital Certificate Program participant 2018-2019

The Social Movement Technologies Digital Campaigner Certificate is an excellent opportunity for me to meet digital organizers from across the country who are doing important work fighting for social justice on digital platforms. Often times, we are isolated in our work whether it be regionally or by issue, but through this program I’ve learned so much about all the cool ways other organizers are engaging and building movements. I’ve also been able to refresh my own knowledge about digital campaigning and have learned about a ton of new technology, software, and platforms that can be used for positive social change. Thank you SMT team!

Jen Lawhorne, Digital Organizer, ProgressVA

I got a LOT out of it…the idea that comms can be used not just to “raise the visibility” of my organization, but to build power — to move people, engage them, get them to do something concrete to push our social justice work forward. The strategies and tools shared were super helpful, and have already had measurable impact. Staff is fantastic – knowledgeable, responsive, thoughtful, collaborative.

Mary Schindler, Communications Manager, Youth Leadership Institute and SMT Digital Campaigning 2017-2019 alum

SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.

Mark Maldonado – Digital Strategist, Texas AFL-CIO

We reached out very last minute to get help with ad campaigns. It was a really great experience, I have nothing but good things to say about it. We look forward to being able to work with them again in the future

Iridane Sanchez, Deputy Director West of Data and Technology, State Voices

Last year, we worked with SMT on a census campaign with Native Voice Network, and we got so much direct campaign support, one-on-one coaching. I spent a lot of time doing just one-on-one coaching support with ads. after that I felt super empowered and fearless to just navigate all these different tools in the universe. So it was a really great and helpful experience for us.

Isel Cuapio, Digital Organizer, Native Voice Network

All of SMT training is packed and powerful!

Monika Warner, Public Relations Chair – Professional Aviation Safety Specialists (PASS), AFL-CIO

SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I’ve learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.

Katie Ryan – Assistant Business Agent, IATSE Local 16

SMT helped us choose an appropriate database for our organization. Its focused training sessions are valuable tools that have helped us further a conversation with our grassroots leaders about strategically building a more powerful, goal-oriented organization.

Alison Auciello – Climate Justice Organizer, Communities United For Action

Which-CRM Testimonials

CRM Support

[SMT’s WhichCRM tool] helped me make a side by side comparison without having to spend hours sifting through demos and websites on my own. Invaluable!

Ann Bickerton, VP of Membership, Heart of LA Democratic Club

SMT is your one-stop-shop place for knowing what the CRM landscape is, and having support on using the tools you decide are best for your work. What was most helpful was having a comprehensive breakdown on what my CRM choices are, and how they compare to other tools. Beyond that, it was helpful in having guides to help me navigate the tool once I found the best one for me and my work.

Katie LeBlanc – Digital Engagement Manager, Ohio Voice

I found the Advanced CRM curriculum extremely helpful, in that it deepened my understanding of the capacity of the CRM we use. The practical examples were really helpful. We’ve begun to build some of the best practices from the Advanced CRM curriculum into our planning and internal workflows for 2019.

Christopher Hundley – Public & Government Relations Director, SEIU Local 668

I’ve appreciated the level of knowledge on multiple platforms, including the CRM we use. SMT staff has shown an ability to talk through a question to ensure it’s not only answered, but understood.

Britta Mireley – Deputy Executive Director, Friends of Scotchman Peaks Wilderness

Our local switched CRMs earlier this year and having SMT staff walk through the features and answer questions was extremely helpful, both in problem solving and in providing some ideas in how I can use our CRM as a better organizing tool for our local. If you have any questions about your CRM, it is worth it!

Ellen Benson – Communications Director, Congress of Connecticut Community Colleges (4Cs – SEIU Local 1793)

SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.

Mark Maldonado – Digital Strategist, Texas AFL-CIO

The questions made me think about other ways in which end users and staff would use and access the CRM and what other functions we could / should consider. You folks are awesome and provide some of the best insight / training for many types of users in our movement.

Shay Totten – Communications Director, Rights & Democracy

SMT’s CRM support helped me advance my skills on organizing data and more. I think the most useful was the individualized support on Nationbuilder!

Vignesh Ramachandran – Digital Organizer, 350 Mass/Better Future Project

It was structured well to consider some of the important issues an organization faces when choosing a CRM. I wish this was available when we started our CRM refresh project.

Brett Harper – Senior Communications and Member Development Officer, Professional Employees Association

SMT is extremely knowledgeable on multiple advocacy and digital organizing-focused CRMs, so can provide advice based on your organization’s specific needs. They also ground their advice in digital and organizing strategy, so can shed light on how your organization can improve its strategy to achieve its mission and provide CRM recommendations based on that strategy. The [WhichCRM] tool shed light on all perspectives you had to think about when choosing a CRM, so although I didn’t know the answers to every question, it helped create a framework. The course explained what CRMs can and are supposed to do, so I’ve used it to teach other folks in the organization how these CRMs are different than Salesforce for instance.

Megan E Jackson – Digital Strategist, Center for Popular Democracy

SMT helped me figure out the right CRM for our organizing work. We switched to something vastly more intuitive for our staff, and saved thousands of dollars. I recommend giving this a try.

Kristi Sanford – Communications Director, Peoples Lobby

I learned some valuable things about how to make Action Network do the functions I thought it couldn’t do.

Janette Rosenbaum – Communicator, 350 Madison

The webinars were very thorough, and the SMT team seems very responsive, broadly knowledgeable, and intuitive. The “WhichCRM?” questionnaire was helpful when I filled it out with my team. It helped us think about the aspects of a CRM we were looking for.

Nurses for Sexual and Reproductive Health (NSRH)

SMT’s teachers are highly knowledgeable, helpful, available and effective at conveying information.

Tracey Brieger – Campaign Coordinator, Jobs with Justice SF

Loved it and would recommend.

Valerie Prigent – Communications Specialist, SEIU 521

The questions helped clarify what we are looking for in a CRM — what things are most important, what matters less, what doesn’t matter at all.

Burke Stansbury – Development Director, Social Justice Fund NW

It was helpful in narrowing down the field among a lot of competition to hone in on a product that will meet our needs.

Alison Auciello – Climate Justice Organizer, Communities United For Action

It was great to see the different CRM’s that are available, how they work and to have insight from active users. It helped us decide on the one we felt worked best for us.

Ricardo Favela – Communications Consultant, Universidad Popular

Union Testimonials

Union

I learned really useful tools that are coming in handy in my everyday job.

Jorge H., Senior Communications Specialist, SEIU, DCCP

[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.

Marium Navid, Digital Organizer, SEIU-UHW

Very thorough and helpful overview of tools and concepts for effective digital organizing.

Elizabeth Gough-Gordon, Social Media Manager, 32BJ SEIU

I loved this course. It gave me a sense of what’s out there. Before this, I didn’t know what I didn’t know! The session on geofencing blew my mind. These tools are critical for our organizing.

Jeff Siddons, Organizer, SEIU Local 668

The IAM’s leadership is committed to expanding the union’s effective use of social media and online tools in our organizing. As part of that, we’re encouraging not only full-time organizers, but also local communicators to enroll in SMT’s digital campaigning program.

Bob Wood, Director of Communications, International Association of Machinists (IAM)

The class was great; a little advanced for me but I learned a lot.

Karen Klimaszewski, Organizing Specialist, SEIU Local 668 and Digital Certificate Program participant 2018-2019

Great course, I have learned a lot.

Justin Norton-Kertson, Solidarity Organizer, Portland Jobs with Justice and Digital Certificate Program participant 2018-2019

A fast paced course that provides a lot of interesting and useful information in a short amount of time.

Trimica Gartrell, Video Producer, SEIU and Digital Certificate participant 2018-2019

We’ve encouraged someone from every local to attend SMT’s program…Any successful campaign we have – organizing, bargaining or movement building – has to include social media as a key component.

Bernie Lunzer, former President, The NewsGuild-CWA

We want to be able to be as smart and effective as we can with our limited resources…SMT is a no-brainer.

Jeremy Sprinkle, Communications Director and Operations Manager, NC AFLCIO

SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.

Mark Maldonado – Digital Strategist, Texas AFL-CIO

A comprehensive look at must-have social media tools and techniques to build capacity and power for your union. We were able to effectively put together an action plan and deploy techniques like tweet storms almost as soon as we learned about them.

Michele Salcedo, Chief Mobilizer, News Media Guild (TNG-CWA) and graduate of SMT’s Digital Campaigning 2017-2018 cohort

SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I’ve learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.

Katie Ryan – formerly with IATSE Local 16 and enrolled in SMT’s Digital Campaigning 2018-2019 cohort

   Our local switched CRMs earlier this year and having SMT staff walk through the features and answer questions was extremely helpful, both in problem solving and in providing some ideas in how I can use our CRM as a better organizing tool for our local. If you have any questions about your CRM, it is worth it!

Ellen Benson – Communications Director, Congress of Connecticut Community Colleges (4Cs – SEIU Local 1793) and enrolled in SMT’s Digital Campaigning 2018-2019 cohort

I found the Advanced CRM curriculum extremely helpful, in that it deepened my understanding of the capacity of the CRM we use. The practical examples were really helpful. We’ve begun to build some of the best practices from the Advanced CRM curriculum into our planning and internal workflows for 2019.

Christopher Hundley – Public & Government Relations Director, SEIU Local 668 and enrolled in SMT’s Digital Campaigning 2018-2019 cohort

Love it!” (mobile optimization of TheStand.org)

David Groves – Washington State Labor Council, AFL-CIO

We hired SMT to lead a discussion about online strategy with some of our union’s staff. It rekindled my desire and commitment to using emerging technologies in my organizing!

Barbara Deardorff – Indiana State Teachers Association

All of SMT training is packed and powerful!

Monika Warner, Public Relations Chair – Professional Aviation Safety Specialists (PASS), AFL-CIO

SMT’s staff is friendly, flexible, competent, creative…Efficiently implemented cutting-edge strategies and designed great-looking materials to communicate our message to our members. I’ll come back to SMT in a heartbeat.

Flavio Casoy MD, while Exec VP, CIR / SEIU Healthcare

SMT helped us build an integrated, strategic approach to a union contract campaign. SMT’s work is sophisticated and flexible–their support was invaluable.

Darren Carroll – Union Representative, The NewsGuild-CWA

SMT’s coaching, strategy and implementation support has been invaluable to help us become more effective online. They understand the labor movement, speak organizing, and are cost-effective.

Mark Dudzic, Executive Director, Labor Campaign for Single Payer

Global South Testimonials

Asia

Trainings run by SMT are solid, accessible and worth checking out.

Mobilisation Lab

Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!

Shelley Buckingham, Digital Communications Lead, Association for Women’s Rights in Development (AWID), Canada

SMT’s digital certificate training is brilliant – comprehensive. You may know one method really well but six months down the line it may not work anymore. It’s also great to have a global cohort of peers  to connect with for other perspectives. 

Anand Mangale, Co-Founder & Director, Our Democracy, India

Canada Testimonials

Canada

“Skye’s growth in confidence and strategic acumen through the SMT program has been a huge boost for our organization. She’s also been able to bring tools, trainings, and ideas back to our entire staff team, making us more effective and responsive.”

Skye Vallance -Communications and Development Coordinator, Canadian Parks and Wilderness Society: CPAWS

“I learned so much about different labour movement actions. The digital part was huge, along with actually just understanding the range of tools that are available to organizers. I knew about petitions, about actions in the street, but seeing how differently they could be appleid in so many unique contexts was really exciting. I feel like I got an entire history of the labour movement.

Madelin Burt-D’Agnillo – Organizer, Amalgamated Transit Union (ATU)

I have found the webinars and trainings by SMT to be timely, relevant and incredibly useful. I took the multi course CRM training and the chatbot webinar, and plan to take the digital security training. I have found staff to be very knowledgeable and responsive. Was also grateful for the 1 on 1 coaching offered…I work often at the intersection of climate and labour and have been thrilled to see the trainings you organize have met my needs.

James Hutt, Senior Manager of Programming, The Leap, Canada

Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!

Shelley Buckingham, Digital Communications Lead, Association for Women’s Rights in Development (AWID), Canada
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