Social Movement Technologies
Online Audit / Campaign Strategy Assessment

Getting swamped in tactics? Wonder if limited organizing resources and your time are getting the biggest impact? Boosting Facebook Likes and getting on Twitter doesn’t necessarily lead to more organizing power or more wins…What will?

Get a campaign audit and organizing strategy consult & next steps plan specific to your organization on how to boost a particular campaign including with digital tools. This includes a review of your sites, social pages and background you send us along with two 90-minute meetings with a senior online/offline campaigner. Both meetings can be face-to-face via video conference with the team of staff and leaders you think makes sense.

We’ll help you map out your online priorities and the next steps that make the most sense given your campaigns, resources, strengths, and organizing goals. Even this short process tends to produce a leadership team that is on the same page about next steps. And groups may find the recommendations report a useful tool for fundraising to support your online organizing.

Click here for more details on the steps involved.

Send us a note to [email protected] if you’d like to take the next step for your organization.

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Staff and activists of 4,900+ groups
have engaged with SMT trainings

Testimonials

I had an amazing time. I am already applying the valuable content in my organization.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.
I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!
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