SMT is extremely knowledgeable on multiple advocacy and digital organizing-focused CRMs, so can provide advice based on your organization’s specific needs. They also ground their advice in digital and organizing strategy, so can shed light on how your organization can improve its strategy to achieve its mission and provide CRM recommendations based on that strategy. The [WhichCRM] tool shed light on all perspectives you had to think about when choosing a CRM, so although I didn’t know the answers to every question, it helped create a framework. The course explained what CRMs can and are supposed to do, so I’ve used it to teach other folks in the organization how these CRMs are different than Salesforce for instance.
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