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Social Movement Technologies
Os defensores e ativistas reconhecem que devem usar ferramentas e táticas digitais como nunca antes – junto com a ação direta – para construir o poder do povo e os alvos de pressão para agir. Aqui estão alguns treinamentos e recursos projetados para atender a esta necessidade. Para saber mais sobre os próximos treinamentos, junte-se à lista de e-mails. SMT também trabalha com financiadores para dar suporte aos beneficiados; organizando redes para apoiar campanhas e redes maiores; e diretamente com grupos para fornecer coaching personalizado e ajudar a implementar campanhas. Sinta-se à vontade para alcance para discutir como a SMT pode suportar.
Experiente Campaigner Digital? Trabalhe com SMTCom membros de equipe em 4 continentes, a pequena mas altamente eficaz equipe da SMT treinou pessoal de mais de 3900 grupos e sindicatos durante seus primeiros 9 anos, e trabalhou com mais de 100 grupos em campanhas mais aprofundadas. Estão disponíveis funções em tempo parcial e em tempo integral, com funções de coaching e treinamento começando tão baixo quanto algumas horas por mês. Veja as posições em aberto.
Treinamentos sobre campanhas durante a COVID, recomendações de equipes remotas, Twitter, Snapchat e muito mais. Disponível a qualquer momento e legendado em 7 idiomas. Junte-se também ao SMT’s Digital Campaigner’s Facebook Group para ativistas, com mais de 2800 ativistas de todo o mundo, ou ao SMT’s Slack group of campaigners. Acesse os treinamentos e as comunidades online.
África/Oriente Médio – Programa de Treinamento de Mini Grants para Construir Poder do Povo na Era Digital. Você gostaria de ter uma orientação e apoio mais experientes para aumentar estrategicamente suas campanhas – combinando táticas online e offline mais poderosamente para construir pressão sobre os alvos, ampliar suas ações e construir sua base? Você está postando e twittando, mas quer fazer mais para realmente engajar os membros, chamar a atenção da mídia e pressionar os alvos para vencer? Prazo de inscrição Fev 28, sessão de perguntas e respostas Fev 17. Cadastre-se.
Dicas baseadas na realidade sobre a implementação da segurança digital em toda a sua equipe. Onde começar e como implementar com sucesso quando quase ninguém quer ser incomodado com isso. Compartilharemos dicas e truques que provaram ser úteis na equipe SMT, incluindo os protocolos e as obrigações da equipe. Também discutiremos as transições do digisec e da equipe, que pode ser um momento de vulnerabilidade organizacional, especialmente na era digital. Junte-se a esta discussão de algumas organizações e conselhos de administração de protocolos de ponta que devem ser implementados para suportar uma maior estabilidade e reduzir as vulnerabilidades. Junte-se ao Grupo do Facebook para se registrar.
Organizando Ações Diretas para Construir o Poder da Comunidade e Vencer! Necessidade de aumentar o engajamento e a pressão, mas se perguntando como fazê-lo de forma sábia e eficaz? A ação direta criativa pode criar uma pressão imensa sobre os alvos, especialmente quando amplificada e estratificada com ferramentas e táticas online. Série de 6 sessões, incluindo 2 sessões sobre estratégia e táticas de ação direta sob regimes autoritários. Cadastre-se.
Atualização de Textos Relacionais. Esta sessão irá cobrir o cenário relacional digital de ferramentas e comparar custos, vantagens e desvantagens do ponto de vista de um organizador. Se você está pensando em usar Impactive, Empower, Reach, Team, OutreachCircle, etc., esta sessão é para você. Junte-se ao Grupo do Facebook para se registrar.
Mensagens Móveis para Organização Intensiva. Alcançar as pessoas em seus telefones celulares é poderoso. Infelizmente, muitas ferramentas de organização são projetadas para o e-mail. Como podemos usar as ferramentas de mensagens móveis para alcançar novas pessoas e conduzir ações? Esta série cobre transmissão de mensagens de texto, mensagens de texto peer-to-peer, WhatsApp, Facebook Messenger, e muito mais. Ela ajudará você a fazer um plano para incorporar mensagens móveis em sua organização de forma mais eficaz (ou pela primeira vez).
Campanhas de Advocacy Digital para Serviços Diretos Sem Fins Lucrativos. Sua organização está focada principalmente em serviços comunitários diretos, mas você quer montar uma campanha para combater questões estruturais que atrasam seu trabalho? Esta série vai ajudar os serviços diretos sem fins lucrativos a se moverem mais completamente em seu poder, cobrindo ferramentas online poderosas e econômicas para ativar apoiadores, alvos de pressão, e ganhar cobertura da imprensa. Isto incluirá ferramentas de ação online, ferramentas de mensagens de texto, abordagens de contato relacional digital, e muito mais.
SMT está rapidamente aumentando o apoio e o treinamento para organizações de movimento ao redor do mundo. Treinamento adicional está planejado para 2022. Se houver alguma coisa que você não veja abaixo que você esteja interessado, entre em contato conosco.
Organizando na Instagram & TikTok. Instagram e TikTok têm crescido rapidamente em algumas das plataformas de mídia social mais populares do mundo. Como podemos usá-las para conduzir a ação, e como sabemos que elas estão funcionando? Esta série irá cobrir estudos de caso sobre o papel da Instagram & TikTok em campanhas, criando conteúdo visual efetivo em cada plataforma, e indo além das métricas de “visão” vaidosa para entender como o conteúdo está impulsionando a ação.
Anúncios no Facebook & Instagram para organização intensiva. Tenha tudo no lugar para veicular anúncios efetivos no Facebook & Instagram para organização. Cobre configuração de contas, segmentação, estratégia criativa, estratégia de anúncios e abordagens para acompanhar com leads de organização de anúncios. Obtenha feedback 1:1 e lance uma campanha real através desta série.
Vídeo para organização intensiva. O vídeo é uma ferramenta poderosa para inspirar apoiadores e chamar a atenção de muito além de sua organização, mas ele pode parecer muito caro ou demorado para muitos. Este programa cobrirá o básico para criar vídeos de baixo custo em um orçamento, incluindo legendas, ferramentas de vídeo de base para os apoiadores, vídeos de campanha de baixo custo e muito mais.
Design gráfico para organização intensiva. Um bom design é parte de uma organização forte. Executar campanhas de base requer comunicação efetiva através de muitas plataformas, e um bom design pode ativar e ampliar a sua base. Este intensivo aumentará rapidamente suas habilidades de comunicação visual. Desde construir um briefing criativo, até aplicar técnicas de design gráfico testadas ao tempo, até navegar em softwares padrão da indústria (e emergentes!), aprenda a criar designs que inspirem ação de forma eficiente.
Você faz parte de uma organização sem fins lucrativos/ONG/sindical ou de um financiador comprometido com a redistribuição do poder pela justiça? Reconhece a importância do digital junto com a organização da ação direta? Assista à gravação para saber mais.
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.This program helped us harness effective tools and tactics that are aligned with our movement's needs and organizational values.I was able to immediately use the tools I learned and apply them to our organization. The program was intense, but I loved every minute of it and learned more than expected.Highly recommend it for individuals in civic organizations looking to enhance their technological campaigning skills!Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.I really liked the A.I. custom training session, especially the parts tailored to our workstream and with examples pulled from our staff. It really helped to situate the tools in our work and open our team's minds to the possibilities.The DCCP program enhanced my skills and provided valuable support. I've applied these skills in my job and community work. Well-designed and presented program!
SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.I'm grateful for the opportunity to expand my organizing knowledge with SMT. It's sparked creativity, and I'm excited to put new ideas into action.SMT's coaching was incredibly supportive, encouraging and accessible. SMT had a huge impact on evolving La Semilla's storytelling program. Through SMT coaching, we diversified our digital communications. Having SMT as a source of resources and as a thought partner has been incredibly impactful to our work.
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.I'm still digesting the valuable information from this training and applying it to my work. Meeting activists worldwide and learning about important campaigns was inspiring.Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.The program offers excellent support, knowledge, and peer collaboration for learning about organizing and campaigning.SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.For change-makers looking to harness people power for good. Expert presenters and experience sharing with classmates enhanced my knowledge and provided valuable, immediately applicable skills.This program is very comprehensive and provides tons of tools and resources that have strengthened my skillset in digital organizing. This is a great program that I highly recommend.SMT supported our coalition so we could play a more powerful role in advocating for our work and priorities with funders and elected officials. They facilitated a process to take a loose group of collaborators across a large geography and worked with us to build a cohesive understanding of shared values and how we could present ourselves.
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower pricesI appreciated connecting with passionate changemakers across the U.S. to discuss effective digital campaigning strategies.I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!The digital training was expertly executed and helped me develop new ideas and best practice to implement in our campaign.The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.This program has boosted my confidence in organizing and sustaining digital campaigns.We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.
The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.The program allowed me to deep dive into specific campaign strategies, learning from diverse examples of what worked and what could be improved.The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.
SMT helped us think through what type of CRM we need and choose a texting platform to reach our base. SMT’s coaching has been instrumental in helping us develop a social media strategy that communicates our message through the voice of the young people involved in our organization. 
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.I had an amazing time. I am already applying the valuable content in my organization.Taking this course really transformed my organizing skills to be more effective. We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.I initially thought this program was centered around communications, but it offered so much more. It provided an inside perspective on organizing work and how communications integrates with it.The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.This program was very useful for understanding the digital aspects of organizing workers and incorporating them into a comprehensive campaign toolkit.The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.The assignments provided a better understanding of how the nuts and bolts of digital organizing fit together.SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!This program was pivotal in my early organizing career, providing a strong foundation for recognizing technology's power in social movements. It equipped me with tools to create effective systems for our organization and broader membership base.The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!This training provided invaluable clarity and direction for my digital organizing work, empowering my team to work more effectively.I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.It helped me better understand, through the experience of like-minded organizers, how to use accessible digital organizing tools to support the efforts on the ground.We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.It was powerful hearing directly from groups across the country using these powerful tools to win campaigns and create real change.SMT developed a custom training for our youth climate fellows from around the world. It was a holistic training on creating campaigns from strategy to implementation and building our activist base. We appreciated SMT’s attention to detail around language and inclusion and always thinking about power building.SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.Each session was well-facilitated, skillfully blended presentation, discussion, and practical exercises, allowing me to immediately apply techniques to my work.For anyone who wants to dive into the world of digital communications, this is the training for you!
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.I felt supported by a community of hundreds throughout my learning journey.This program greatly helped integrate our thinking on organizing and digital campaigning. I wish all our organizers and digital staff could undergo this training.I found this course inspiring, especially the strategies part. Learning from diverse students with different backgrounds was enriching."=The program was an incredible journey of meaningful learning and connections with amazing advocates nationwide.SMT's expertise in social media, ads training, and particularly their personalized coaching, has been invaluable for navigating the unique challenges of the non-profit sector. SMT's guidance has empowered us to adopt new technologies and strategies, leading to our most successful social media ads campaign to date. Their support is a game-changer for organizations stepping into unfamiliar digital territories.The program made me think holistically about offline and online impacts.This program has been a great experience for me personally and for my work. With the few campaigns going under way I’m excited to show my colleagues what I have learned from SMT!
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.
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