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Social Movement Technologies
Do you want to ramp up your use of online & offline tools on ambitious campaigns, given limited time and resources? Want to make sure you’re not missing out on new developments in digital tools & tactics to support your work? Looking for a community of peers working through the same challenges and opportunities?
This program covers all of the digital campaigning essentials. It includes 20 sessions over 10 weeks, plus additional time for office hours and assignments. Topics include:
Participants will get individual instructor feedback on how to apply the topic to their organizing through assignment review. Instructors are deeply experienced online/offline campaigners with real-world experience applying the tools to organizing. They span a range of backgrounds and organizing experiences.
During and after this intensive, participants and their organizations will have unlimited access to SMT’s library of 70+ hours of training, which would cost over $3,000 if purchased individually. This enables interested participants and organizations to go deeper into the above topics and cover additional topics. Additional courses in the library include in-depth treatments of texting, CRM/member database tools, Twitter, online ads including Google Ad Grants, digital security, and much more.
This program will run from April 9th to June 11th on Tuesdays (10 weeks) 11:00 a.m. – 2:30 p.m. Brussels time. Find the session times in your timezone here. Instruction days will consist of two 90-minute sessions with a 30 minute break in between.
Organizing Strategy and Tactics
Content that Drives Action
Outreach Tools
Social Media
Systems & Infrastructure
Instruction will be in English. Interpretation to additional languages will depend on funding. Please email us at [email protected] if you’re interested in additional language support. All recordings in the SMT library are captioned in English and Spanish and up to 5 other languages. In addition, course recordings include courses instructed in French, Spanish and Arabic.
See testimonials of alumni (community organizing | union) from across the world who’ve joined the program to become more effective and strategic campaigners, organizers, communicators and/or fundraisers.
Direct action by ArtivistNetwork to put pressure on delegates to take immediate action to end fossil fuels at COP28 (Credit: @Artivistnet)
Prices for the intensive range from $600-$1,750 per registrant based on the organization’s budget, location, registration time, referrals, and whether it’s a group or individual rate. This range helps us provide every registrant tailored support, including individual review of assignments and a one-hour 1:1 coaching session following the session while making the program accessible to groups across the world.
In order to support a movement organization learning space, SMT trainings are for staff of non-profits – NGOs, unions and electoral campaigns. Trainings are not for consultants or agencies. Consultants & agency staff who register will have their registrations refunded. Alternatively, on demand trainings are available to all on SMT’s course platform.
Groups referred by outreach partners can save up to $350 off the registration cost. Please name the outreach partner in your registration and forward the email you received to [email protected]. The outreach partner discount does not apply to group rates or 2nd person rates, which are already steeply discounted to represent an organization’s investment in SMT training. Outreach partners pass along opportunities for training and coaching to lists of organizing groups. This helps SMT as a non-profit reach more groups that could organize more powerfully with SMT support. Interested in being an outreach partner? Contact [email protected] and describe the size and type of groups you’d reach out to. Typically, this is a list of chapters of a network; allied organizations across a country, state, region; or some other cohort or grouping of many organizations.
| Cost | Early Bird (Ends Feb 15) |
Outreach Partner Referral (must forward mass communication received from one of SMT’s Outreach Partners) (Ends Feb 15) |
Regular | |
| Groups with budgets over $1M |
Globally | $1,575 | $1,400 | $1,750 |
|
Groups with budgets
under $1M |
North America & Western Europe |
$1,260 | $1,120 | $1,400 |
| Outside of North America & Western Europe |
$675 | $600 | $750 | |
|
Additional people from the same organization
|
North America & Western Europe | $800 | $800 | $800 |
| Outside of North America & Western Europe |
$600 | $600 | $600 | |
|
Group Rate up to 10 seats
(payment by invoice) |
North America & Western Europe | $9,000 | $9,000 | $9,000 |
| Outside of North America & Western Europe |
$6,500 | $6,500 | $7,000 | |
Note: during and after this intensive, participants and their organizations will have unlimited access to the recordings of the program’s sessions as well as SMT’s library of 150+ hours of training, which would cost over $4,600 if purchased individually.
We consider this training an investment for any organization that participates! Only one person from your organization has to pay the full rate. If a member from your organization has participated in this training in the past and paid the full rate, everyone else in your organization will pay the second person rate in the future. If you’re not sure if an individual from your organization has paid the full rate in the past, check this list.
In order to support a movement organization learning space, SMT trainings are for staff of non-profits – NGOs, unions and electoral campaigns. Trainings are not for consultants or agencies.
We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.It helped me better understand, through the experience of like-minded organizers, how to use accessible digital organizing tools to support the efforts on the ground.I appreciated connecting with passionate changemakers across the U.S. to discuss effective digital campaigning strategies.The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!The DCCP program enhanced my skills and provided valuable support. I've applied these skills in my job and community work. Well-designed and presented program!This program was very useful for understanding the digital aspects of organizing workers and incorporating them into a comprehensive campaign toolkit.SMT developed a custom training for our youth climate fellows from around the world. It was a holistic training on creating campaigns from strategy to implementation and building our activist base. We appreciated SMT’s attention to detail around language and inclusion and always thinking about power building.For change-makers looking to harness people power for good. Expert presenters and experience sharing with classmates enhanced my knowledge and provided valuable, immediately applicable skills.I initially thought this program was centered around communications, but it offered so much more. It provided an inside perspective on organizing work and how communications integrates with it.Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.The program offers excellent support, knowledge, and peer collaboration for learning about organizing and campaigning.
SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower pricesThis program is very comprehensive and provides tons of tools and resources that have strengthened my skillset in digital organizing. This is a great program that I highly recommend.
The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.
The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.I'm grateful for the opportunity to expand my organizing knowledge with SMT. It's sparked creativity, and I'm excited to put new ideas into action.
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.I'm still digesting the valuable information from this training and applying it to my work. Meeting activists worldwide and learning about important campaigns was inspiring.This program has been a great experience for me personally and for my work. With the few campaigns going under way I’m excited to show my colleagues what I have learned from SMT!
SMT helped us think through what type of CRM we need and choose a texting platform to reach our base. SMT’s coaching has been instrumental in helping us develop a social media strategy that communicates our message through the voice of the young people involved in our organization. The digital training was expertly executed and helped me develop new ideas and best practice to implement in our campaign.The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.This program has boosted my confidence in organizing and sustaining digital campaigns.SMT's coaching was incredibly supportive, encouraging and accessible. SMT had a huge impact on evolving La Semilla's storytelling program. Through SMT coaching, we diversified our digital communications. Having SMT as a source of resources and as a thought partner has been incredibly impactful to our work.The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.It was powerful hearing directly from groups across the country using these powerful tools to win campaigns and create real change.I was able to immediately use the tools I learned and apply them to our organization. The program was intense, but I loved every minute of it and learned more than expected.SMT supported our coalition so we could play a more powerful role in advocating for our work and priorities with funders and elected officials. They facilitated a process to take a loose group of collaborators across a large geography and worked with us to build a cohesive understanding of shared values and how we could present ourselves.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.The program was an incredible journey of meaningful learning and connections with amazing advocates nationwide.Highly recommend it for individuals in civic organizations looking to enhance their technological campaigning skills!This program greatly helped integrate our thinking on organizing and digital campaigning. I wish all our organizers and digital staff could undergo this training.This training provided invaluable clarity and direction for my digital organizing work, empowering my team to work more effectively.Each session was well-facilitated, skillfully blended presentation, discussion, and practical exercises, allowing me to immediately apply techniques to my work.I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.I felt supported by a community of hundreds throughout my learning journey.The program made me think holistically about offline and online impacts.Taking this course really transformed my organizing skills to be more effective. I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.For anyone who wants to dive into the world of digital communications, this is the training for you!
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.This program was pivotal in my early organizing career, providing a strong foundation for recognizing technology's power in social movements. It equipped me with tools to create effective systems for our organization and broader membership base.I found this course inspiring, especially the strategies part. Learning from diverse students with different backgrounds was enriching."=The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.I had an amazing time. I am already applying the valuable content in my organization.I really liked the A.I. custom training session, especially the parts tailored to our workstream and with examples pulled from our staff. It really helped to situate the tools in our work and open our team's minds to the possibilities.The assignments provided a better understanding of how the nuts and bolts of digital organizing fit together.The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.
SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.SMT's expertise in social media, ads training, and particularly their personalized coaching, has been invaluable for navigating the unique challenges of the non-profit sector. SMT's guidance has empowered us to adopt new technologies and strategies, leading to our most successful social media ads campaign to date. Their support is a game-changer for organizations stepping into unfamiliar digital territories.The program allowed me to deep dive into specific campaign strategies, learning from diverse examples of what worked and what could be improved.This program helped us harness effective tools and tactics that are aligned with our movement's needs and organizational values.
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