Social Movement Technologies
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Advanced Digital Campaigners Group

Are you an advanced practitioner of online organizing? Do you want a community of peers to learn from, connect with, and act as a supportive sounding board for what is most challenging in your work? Do you want to learn best practices on advanced topics that aren’t being addressed sufficiently elsewhere?

[Not quite this advanced? SMT’s Digital Campaigning Certificate Training Program may be for you.]

Sessions will run once a month, 60-90 minutes, via video conference.

Topics will be chosen based on participant interest and could include, for example, best practices to:

  • develop a strong digital department
  • ramp up collaboration and enroll organizational colleagues when you run a department of 1
  • bridge the digital communications-organizing silos and ensure that digital is integrated into strategy
  • maximize affiliates’ and partners’ digital capacity with limited resources
  • define “hub” roles effectively
  • manage contractors, determine when contractors vs. internal staffing makes sense, decide between freelancers (and different sources for freelancers) and agencies
  • recruit effectively and keep great staff
  • practice racial justice in staffing and digital organizing practices
  • manage teams and projects efficiently
  • maintain a digitally secure operation and best practices to get there
  • run effective multi-channel campaigns, including using modest ad buys at pivotal moments
  • GOTV – including, for example, integrating field operations with social media/digital, best tech for canvassing, effective online/offline activation during and after canvass operations
  • targeted P2P texting and cellular buys combined with volunteer v. paid field operations
  • effective list building, practices, cost, results
  • online fundraising
  • budget effectively
  • track metrics and present them to build understanding and support for online organizing across the organization
  • one of your biggest challenges missing from this list? Let’s add it!

To participate you must:

  1. work for a progressive organizing group or network of groups, or a union.
  2. do digital organizing full-time (though your title can be anything).
  3. likely guide the work of additional staff, though they may not report to you.
  4. have 3+ years of experience doing digital organizing across multiple channels.
  5. be eager to participate actively in a dialogue with peers and colleagues, sharing your experience and curious about theirs.

SMT staff will

  • moderate sessions or co-moderate with members of the group who would like to take leadership on a topic
  • identify outstanding practitioners of a particular topic who are willing to share their expertise as guests
  • prep a topic to ensure a focused, structured discussion
  • ensure that recordings and other materials are sent out (we will pause recording when participants want an off-record discussion).

Cost: TBD

Access to some powerful tools will be available to participants for a small additional fee:

  1. Meltwater Media Monitoring and Media outreach (full access to searches and downloads of relevant journalist contact info as well as keyword searches of traditional media and social media coverage)
  2. CrowdTangle Dashboard with the ability to set up daily email notifications of viral Facebook, Twitter and Instagram posts based on account lists or keywords and access intelligence about comparative engagement across accounts
  3. unlimited access to all of SMT’s developed CrowdTangle listening lists.

If you would like to be added to an “interested” list to hear more about this group as it develops, tell us about yourself.

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Staff and activists of 4,400+ groups
have engaged with SMT trainings


We reached out very last minute to get help with ad campaigns. It was a really great experience, I have nothing but good things to say about it. We look forward to being able to work with them again in the future
Iridane Sanchez, Deputy Director West of Data and Technology, State Voices
Great information on how to make emails more impactful and spur action. Great to get direct feedback on a sample email.
Jocelyn Meyers, Communications and Development Director, Friends of Cedar Mesa
[The Digital Campaigning Certificate Program] is a great course to get to know all the different aspects of digital campaigning. What I like most about it is the consistent focus on building power.
Joep Karskens, Digital Organizer, Friends of the Earth Netherlands
I got a LOT out of it...the idea that comms can be used not just to “raise the visibility” of my organization, but to build power -- to move people, engage them, get them to do something concrete to push our social justice work forward. The strategies and tools shared were super helpful, and have already had measurable impact. Staff is fantastic - knowledgeable, responsive, thoughtful, collaborative.
Mary Schindler, Communications Manager, Youth Leadership Institute and SMT Digital Campaigning 2017-2019 alum
The Social Movement Technologies Digital Campaigner Certificate is an excellent opportunity for me to meet digital organizers from across the country who are doing important work fighting for social justice on digital platforms. Often times, we are isolated in our work whether it be regionally or by issue, but through this program I've learned so much about all the cool ways other organizers are engaging and building movements. I've also been able to refresh my own knowledge about digital campaigning and have learned about a ton of new technology, software, and platforms that can be used for positive social change. Thank you SMT team!
Jen Lawhorne, Digital Organizer, ProgressVA
[SMT's WhichCRM tool] helped me make a side by side comparison without having to spend hours sifting through demos and websites on my own. Invaluable!
Ann Bickerton, VP of Membership, Heart of LA Democratic Club
I wish SMT had existed when I started organizing in 2010! I learned many of these skills on the fly, often through trial and error. Overall it is really helpful to learn about all of the new tools which exist, especially ones that non-profits can use for low or no cost. The presentation did a great job of outlining best practices for many different scenarios.
Isaac Silberman-Gorn, Mechanic Mentor, Baltimore Youth Kinetic Energy
Two things I valued most about the program were lifelong access to the course materials and case study walkthroughs from some of the most compelling organizers and organizing collectives we have in the field right now.
Keisha E. McKenzie, PhD, Director of Digital Strategy, Auburn Seminary and Digital Certificate Program participant 2018-2019
All of SMT training is packed and powerful!
Monika Warner, Public Relations Chair – Professional Aviation Safety Specialists (PASS), AFL-CIO
[Story-Based Strategy] was awesome. It was sort of a refresher and a reset for me as an organizer and a social worker. I took a great deal of notes.
Jessica Estes, Deputy Director, MOWIN
This was a fantastic training experience and I learned a lot about emerging technology with lots of support!
Nathan Taft, Digital Campaigner,
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
Mark Maldonado – Digital Strategist, Texas AFL-CIO
The webinars were very thorough, and the SMT team seems very responsive, broadly knowledgeable, and intuitive. The “WhichCRM?” questionnaire was helpful when I filled it out with my team. It helped us think about the aspects of a CRM we were looking for.
Nurses for Sexual and Reproductive Health (NSRH)
SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I've learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.
Katie Ryan – Assistant Business Agent, IATSE Local 16
I found the email coaching course to be extremely helpful. I thoroughly enjoyed that this exercise involved everyone working from the same assignment. It made the feedback that much more helpful. I think this has been one of the best SMT sessions that I've taken.
Crystal Mor, Digital Coordinator, NJ-CAIC
SMT helped us choose an appropriate database for our organization. Its focused training sessions are valuable tools that have helped us further a conversation with our grassroots leaders about strategically building a more powerful, goal-oriented organization.
Alison Auciello – Climate Justice Organizer, Communities United For Action
Last year, we worked with SMT on a census campaign with Native Voice Network, and we got so much direct campaign support, one-on-one coaching. I spent a lot of time doing just one-on-one coaching support with ads. after that I felt super empowered and fearless to just navigate all these different tools in the universe. So it was a really great and helpful experience for us.
Isel Cuapio, Digital Organizer, Native Voice Network
[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.
Marium Navid, Digital Organizer, SEIU-UHW
This is great for C3's to understand what they SHOULD be doing during elections. I think there is much more space for C3s to take the GOTV initiative.
Logan Mills, Community Organizer, Maine Women’s Lobby
Our staff have taken SMT’s excellent trainings over the past five years. Mastering the strategic use of digital tools is essential to advance social change online. SMT’s offerings are a much-needed and unique resource. And they are responsive and committed to meeting the needs of participants. We’re thrilled to partner on the new Global South track of their Digital Campaigning Certificate program, which is a need that we expressed and they acted on promptly. Thank you SMT!
Shelley Buckingham, Digital Communications Lead, Association for Women’s Rights in Development (AWID), Canada

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