Social Movement Technologies
Get updates
Bread and Roses (2000)

Dramatizes the real-life Justice for Janitors campaign in Los Angeles, showing how immigrant janitors—many undocumented, overworked, and underpaid—organized to challenge poverty wages and abusive working conditions in the commercial cleaning industry. Directed by Ken Loach, the film follows Maya and Rosa, two sisters navigating economic precarity and exploitation as they join a union-led fight for dignity and a living wage.

The film captures the strategic brilliance of the Justice for Janitors campaign:
- worker-led organizing rooted in immigrant communities
- nonviolent direct action, including street blockades and civil disobedience
- a “big target” strategy that pressured building owners rather than subcontractors
- coalition building with clergy, students, and community groups
- public storytelling that made invisible workers visible

Loach shows not just the tactics but the risk and courage of movement participation—fear of deportation, gendered pressures on women workers, and the tension between daily survival and collective action. He also illustrates the dynamic between union organizers and worker leadership, and the personal transformations that happen when people realize their own power.

The real campaign depicted in the film led to one of the most important labor victories of the era. In Los Angeles, janitors—now organized through SEIU United Service Workers West (USWW)—have since won:
- significant wage increases
- employer-paid healthcare for many workers
- stronger protections against sexual harassment and assault
- improved safety standards
- paid sick leave and increased job security

The model pioneered in LA spread to cities across the U.S.—including Denver, Minneapolis, Seattle, Houston, and Washington, D.C.—where janitors have won major contracts, union recognition, and citywide standards. Many of today’s campaigns, including those confronting corporate landlords and tech-industry office cleaning giants, trace their strategies directly back to Justice for Janitors.

Awards: Nominated for the Palme d’Or at Cannes; multiple international festival nominations

Language: English, Spanish

Year: 2000

Watch free: YouTube

Length: 110 minutes

Bread and Roses (2000)
Share

This will close in 0 seconds