Social Movement Technologies
WhatsApp for People Power Latin America: March 2, 2023

2-3:30 pm EST (New York) | 1-2:30 am (Centroamerica & CDMX) | 2-3:30 pm (Bogotá) | 3-4:30 pm (Brasilia)

Brazilians push to end Bolsonaro policies, Brazil June 2020. Credits: Agência Senado

As the most used app globally, organizers across Latin America and other regions of the world are using WhatsApp in creative ways to build people power.

Learn how campaigners are using WhatsApp to build and win campaigns for change:

  • What WhatsApp is best for
  • Using broadcast lists versus groups, and upcoming changes to groups
  • Building and managing a team of WhatsApp group volunteers
  • Managing multiple groups, and making it easy to join them
  • WhatsApp communities and how to use them for organizing
  • Designing content to drive sharing and action-taking
  • WhatsApp for fundraising
  • Missed call campaigns
  • Calls to action that work
  • A low-cost tool for organizing groups to do mass personalized messaging to a list of WhatsApp users
  • Comparison of tools to manage messaging for larger campaigns
  • When a WhatsApp chatbot might be useful, how they work and what they cost
  • Developments in multi-admin access and how to manage one account across a team
  • How to manage risk, especially under state-sponsored surveillance and when to use Telegram or Signal instead

These 90-minute sessions will be full of real campaign examples. They are designed to deepen the skill level of activists and campaigners who have only used WhatsApp on a personal level, as well as those who have quite a bit of experience using them in campaigns. 

Sessions will be in Spanish, with simultaneous interpretation to Portuguese. Recordings will be subtitled in these languages as well.

 

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Staff and activists of 4,900+ groups
have engaged with SMT trainings

Testimonials

The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.

The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.

Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.
Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.
The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.
I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.
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