Social Movement Technologies
WhatsApp for People Power Latin America: March 2, 2023

2-3:30 pm EST (New York) | 1-2:30 am (Centroamerica & CDMX) | 2-3:30 pm (Bogotá) | 3-4:30 pm (Brasilia)

Brazilians push to end Bolsonaro policies, Brazil June 2020. Credits: Agência Senado

As the most used app globally, organizers across Latin America and other regions of the world are using WhatsApp in creative ways to build people power.

Learn how campaigners are using WhatsApp to build and win campaigns for change:

  • What WhatsApp is best for
  • Using broadcast lists versus groups, and upcoming changes to groups
  • Building and managing a team of WhatsApp group volunteers
  • Managing multiple groups, and making it easy to join them
  • WhatsApp communities and how to use them for organizing
  • Designing content to drive sharing and action-taking
  • WhatsApp for fundraising
  • Missed call campaigns
  • Calls to action that work
  • A low-cost tool for organizing groups to do mass personalized messaging to a list of WhatsApp users
  • Comparison of tools to manage messaging for larger campaigns
  • When a WhatsApp chatbot might be useful, how they work and what they cost
  • Developments in multi-admin access and how to manage one account across a team
  • How to manage risk, especially under state-sponsored surveillance and when to use Telegram or Signal instead

These 90-minute sessions will be full of real campaign examples. They are designed to deepen the skill level of activists and campaigners who have only used WhatsApp on a personal level, as well as those who have quite a bit of experience using them in campaigns. 

Sessions will be in Spanish, with simultaneous interpretation to Portuguese. Recordings will be subtitled in these languages as well.


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Staff and activists of 4,900+ groups
have engaged with SMT trainings


I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!
SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.
I had an amazing time. I am already applying the valuable content in my organization.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.

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