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Social Movement Technologies
Programa de Estudos: Certificado em Projeto Gráfico para Organizar

Ferramentas e Tecnologia de Design Gráfico

Software, Formatos de Arquivos e Manipulação de Imagens

  • Que software de design usar e como saber quando usar que ferramentas, desde Adobe Creative Suite até Preview Work 
  • Trabalhando com imagens como um profissional: edição, redimensionamento, compressão e modelagem 
  • Entendendo o que a gráfica diz: sangramento, corte, embalagem, separação de cores, tintas Pantone, DPI, formatos de arquivo (PDF, JPG, PNG, EPS, TIFF), RGB versus CMYK
  • Como obter fotos de alta qualidade que sejam gratuitas, legais e não pareçam “stock”
  • Dicas de software para economizar tempo e dinheiro enquanto ainda cria projetos profissionais

Canva ao Próximo Nível: Modelos, Kit de Marca e Muito Mais para os não-designers de sua Equipe

  • Formas de usar o Canva para ajudar os não-designers em sua equipe a projetar eficazmente
  • Desenvolver modelos consistentes para diferentes equipes
  • Bloqueie camadas e permita a edição seletiva de seus projetos
  • Organização de pastas, logotipos e fotos em Canva
  • Animação em Canva
  • Outras dicas e truques avançados

Adobe Photoshop ao Próximo Nível

  • Dicas e truques essenciais do Photoshop
  • Tela e tamanho da imagem
  • Painel de história
  • Duotones
  • Isolamento de sujeitos
  • Criando um ponto focal
  • Camadas de ajuste
  • Modos de mistura

Adobe Illustrator ao Próximo Nível

  • Dicas e truques de Ilustrador Essencial
  • Noções básicas de projeto vetorial
  • Tipografia e layout
  • Desenho de Ícones
  • Noções básicas de design de logotipo
  • Ferramenta “Shape Builder”

Abordagens e Estratégias de Projeto Gráfico para Organização

Princípios e Elementos de Design Gráfico Persuasivo, Ético e Acessível

  • Visão geral das ferramentas de design gráfico de hoje e como aprender a usá-las eficazmente
  • Que perguntas fazer no início de cada projeto de design e como responder a elas
  • Princípios-chave do projeto bem sucedido: contraste, repetição, alinhamento, proximidade, hierarquia e equilíbrio
  • Elementos-chave do design em sua caixa de ferramentas: cor, espaço, tipografia, imagens, textura, tamanho e movimento
  • Investigue estes princípios e elementos em jogo em projetos digitais e impressos reais de organizações progressistas
  • Como administrar sistemas de design e fotografia eficazes, éticos e acessíveis em sua organização
  • Como tornar acessível o design visual, web e impresso
  • Entendendo a psicologia humana para melhorar seu projeto e criar mudanças

Utilização de dados e histórias em Visuais Eficazes

  • Aprenda a estratégia baseada em histórias e como o poder de contar histórias pode melhorar seus projetos.
  • Projetar informações complexas para engajamento e compreensão
  • Integre texto, imagem, vídeo e mídia embutida em seus projetos
  • Conheça uma gama de ferramentas simples e avançadas de código aberto para visualizar seus dados
  • O que faz um infográfico de sucesso
  • Tipos comuns de visualizações de dados
  • Entendendo o que envolve seu público e como evocar visualmente a emoção
  • O que fazer e o que não fazer ao projetar com dados

Desenho da Identidade Organizacional

  • Saiba mais sobre os três principais tipos de logotipos
  • Um processo de 8 etapas para passar de uma conversa de redesenho de identidade para um logotipo acabado
  • Estudos de caso de como os movimentos sociais progressistas do passado utilizavam identidades visuais
  • Como projetar para sua posição organizacional, valores e personalidade
  • Questões-chave para redesenhar as identidades organizacionais
  • O que faz um sistema de projeto bem sucedido
  • Como criar guias de estilo visual e editorial que todos possam se empolgar

Estratégia Baseada em Histórias, Design para Cobertura da Mídia e Design para Construções Artísticas

  • Aprenda a estratégia baseada em histórias e como o poder de contar histórias pode melhorar seus projetos.
  • Projeto para cobertura eficaz de ações diretas pela mídia
  • Entenda o que atrai o seu público e como evocar visualmente a emoção
  • Discutir questões atuais nas comunicações visuais: estereotipagem de culturas, acessibilidade, e paternalismo versus capacitação visual
  • Aprenda a projetar para as construções artísticas de sua próxima ação

Processo Criativo e Desenho de Conteúdo para diferentes Plataformas

  • Escreva um resumo do projeto de forma rápida e coerente, de forma que os não-designers possam entender
  • Entender o ciclo do processo criativo do projeto efetivo
  • Inclua sua equipe no processo
  • Definir a voz e o tom visual para diferentes plataformas de mídia social
  • Integrar painéis de controle visuais em seu processo de projeto, inclusive para campanhas de resposta rápida
  • Crie conteúdo que siga e melhore a identidade de sua organização
  • Construir uma campanha de engajamento visualmente forte em todas as plataformas (mídia social, newsletter, website…)
  • Usar práticas de gerenciamento de arquivos utilizadas por agências de design para manter os projetos organizados

Diseño Gráfico para a Web

  • Aprendendo com testes psicológicos como os humanos se envolvem com um site
  • Vocabulário: Responsive, media queries, AI, UX, UI, CSS, HTML, JS, CMS
  • Formatos de arquivo para a web e otimização de imagens para a velocidade da página
  • 7 princípios fundamentais da experiência do usuário para melhorar a eficácia de seu website
  • Acessibilidade Web: ferramentas para avaliação e melhoria
  • Tipografia em linha: tamanho, espaçamento entre linhas, largura da coluna, cabeçalhos
  • Os erros mais comuns nos sites de mídia social, organizacional e de campanha

Psicologia avançada de design na prática

  • Como a Lei de Hick e a Lei de Fitts podem nos tornar melhores projetistas
  • Usando os 6 princípios da Gestalt: Similaridade, Proximidade e Figura/Floor, Proximidade, Região Comum, Ponto Focal
  • Aprendendo com os testes psicológicos como os humanos se envolvem com um projeto
  • Diferentes maneiras de acrescentar provas sociais a seus projetos
  • Como a compreensão dos neurônios espelho pode melhorar nossos projetos
  • Por que as pessoas olham os rostos humanos em primeiro lugar em nossos gráficos
  • Como obter o compromisso das chamadas para os envelopes de ação e de correio
  • Como utilizar a motivação e a escassez de objetivos na comunicação visual

Groups Banner

Staff and activists of 4,900+ groups
have engaged with SMT trainings

Testimonials

It was powerful hearing directly from groups across the country using these powerful tools to win campaigns and create real change.
The program allowed me to deep dive into specific campaign strategies, learning from diverse examples of what worked and what could be improved.
I appreciated connecting with passionate changemakers across the U.S. to discuss effective digital campaigning strategies.
The digital training was expertly executed and helped me develop new ideas and best practice to implement in our campaign.
The program was an incredible journey of meaningful learning and connections with amazing advocates nationwide.
SMT developed a custom training for our youth climate fellows from around the world. It was a holistic training on creating campaigns from strategy to implementation and building our activist base. We appreciated SMT’s attention to detail around language and inclusion and always thinking about power building.
This training provided invaluable clarity and direction for my digital organizing work, empowering my team to work more effectively.
SMT's coaching was incredibly supportive, encouraging and accessible. SMT had a huge impact on evolving La Semilla's storytelling program. Through SMT coaching, we diversified our digital communications. Having SMT as a source of resources and as a thought partner has been incredibly impactful to our work.
The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower prices
SMT helped us think through what type of CRM we need and choose a texting platform to reach our base. SMT’s coaching has been instrumental in helping us develop a social media strategy that communicates our message through the voice of the young people involved in our organization. 
The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.
I felt supported by a community of hundreds throughout my learning journey.
The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.
This program has been a great experience for me personally and for my work. With the few campaigns going under way I’m excited to show my colleagues what I have learned from SMT!
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
The program made me think holistically about offline and online impacts.
I had an amazing time. I am already applying the valuable content in my organization.
SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
I'm still digesting the valuable information from this training and applying it to my work. Meeting activists worldwide and learning about important campaigns was inspiring.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.
This program greatly helped integrate our thinking on organizing and digital campaigning. I wish all our organizers and digital staff could undergo this training.
The assignments provided a better understanding of how the nuts and bolts of digital organizing fit together.
It helped me better understand, through the experience of like-minded organizers, how to use accessible digital organizing tools to support the efforts on the ground.
The program offers excellent support, knowledge, and peer collaboration for learning about organizing and campaigning.
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
Taking this course really transformed my organizing skills to be more effective.
The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.

Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.
For change-makers looking to harness people power for good. Expert presenters and experience sharing with classmates enhanced my knowledge and provided valuable, immediately applicable skills.
The DCCP program enhanced my skills and provided valuable support. I've applied these skills in my job and community work. Well-designed and presented program!
Each session was well-facilitated, skillfully blended presentation, discussion, and practical exercises, allowing me to immediately apply techniques to my work.
We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.
The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.
This program helped us harness effective tools and tactics that are aligned with our movement's needs and organizational values.
I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
For anyone who wants to dive into the world of digital communications, this is the training for you!
We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.
SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.
I initially thought this program was centered around communications, but it offered so much more. It provided an inside perspective on organizing work and how communications integrates with it.
I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.
SMT's expertise in social media, ads training, and particularly their personalized coaching, has been invaluable for navigating the unique challenges of the non-profit sector. SMT's guidance has empowered us to adopt new technologies and strategies, leading to our most successful social media ads campaign to date. Their support is a game-changer for organizations stepping into unfamiliar digital territories.
I was able to immediately use the tools I learned and apply them to our organization. The program was intense, but I loved every minute of it and learned more than expected.
SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.
Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.
We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.
I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.
I really liked the A.I. custom training session, especially the parts tailored to our workstream and with examples pulled from our staff. It really helped to situate the tools in our work and open our team's minds to the possibilities.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.

This program has boosted my confidence in organizing and sustaining digital campaigns.
This program was pivotal in my early organizing career, providing a strong foundation for recognizing technology's power in social movements. It equipped me with tools to create effective systems for our organization and broader membership base.
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.
The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
I'm grateful for the opportunity to expand my organizing knowledge with SMT. It's sparked creativity, and I'm excited to put new ideas into action.
This program was very useful for understanding the digital aspects of organizing workers and incorporating them into a comprehensive campaign toolkit.
I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.
SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.
Highly recommend it for individuals in civic organizations looking to enhance their technological campaigning skills!
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!
I found this course inspiring, especially the strategies part. Learning from diverse students with different backgrounds was enriching."=
The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.
Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!
The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.
This program is very comprehensive and provides tons of tools and resources that have strengthened my skillset in digital organizing. This is a great program that I highly recommend.
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