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Social Movement Technologies
Em toda a América Latina, os militantes e ativistas reconhecem que devem usar ferramentas e táticas digitais como nunca antes – junto com a ação direta – para construir o poder das pessoas e pressionar os alvos para agirem. A SMT está construindo suporte para ativistas em toda a América Latina. Aqui estão alguns dos próximos treinamentos e recursos projetados para atender a essa necessidade. Para saber mais sobre os próximos treinamentos adicionais, inscreva-se na lista de e-mail. A SMT também trabalha com financiadores para fornecer suporte aos donatários; organização de redes para apoiar campanhas e redes maiores; e diretamente com grupos para fornecer treinamento personalizado e ajudar a implementar campanhas. Sinta-se à vontade para entrar em contato para discutir como a SMT pode oferecer suporte.
Treinamento Gratuito em Telegram para Militantes e Ativistas25 de Fevereiro de 2021.
Militantes e ativistas têm migrado do WhatsApp para o Telegram, um aplicativo gratuito disponível para todos que é mais seguro do que o WhatsApp e que agora tem mais de meio bilhão de usuários mensais. Quais são os pontos fortes e fracos do Telegram para o ativismo? Como podemos ultrapassar os limites da ferramenta para maximizar sua eficácia em nosso trabalho? Quão seguro é digitalmente e quais são os principais recursos chaves e configurações que devemos usar? Gratuito apenas para participantes. (Haverá uma taxa para os não participantes para a gravação.)
(Foto: Centenas de milhares de jovens tailandeses e suas famílias comparecem aos protestos de outubro de 2020 usando a saudação ‘Jogos Vorazes’ enquanto resistem à brutalidade do exército e a uma monarquia desesperada para resistir às mudanças constitucionais. Fonte desconhecida)
Treinamentos Gravados e Comunidades Online GrátisTreinamentos em campanha durante COVID, recomendações de equipes remotas, Twitter, Snapchat e muito mais. Disponível a qualquer hora e legendado em 7 idiomas. Junte-se também ao Grupo de Ativistas do Ativismo Digital no Facebook da SMT para ativistas, com mais de 1.500 ativistas de todo o mundo. Acesse aos treinamentos e a comunidades online
5 de março a 21 de maio de 2021. Mais informações e cadastro
Em todo o mundo, as organizações de movimento estão usando anúncios digitais para encontrar, envolver e ativar seu pessoal – desde sindicatos que encontram oportunidades de organização em setores de nicho industrial, até organizadores indígenas que encontram e engajam eleitores nativos onde faltavam dados de arquivos eleitorais, até grupos de justiça racial locais gerando milhares de cartas para pressionar as autoridades eleitas locais durante a construção de sua base. Este Aprendizado de Anúncios Digitais de 18 sessões aumentará drasticamente sua capacidade de usar anúncios digitais para aumentar o poder. Desde a seleção do canal certo até o público-alvo correto e as landing pages, você aprenderá como movimentar pessoas, dinheiro e narrativas com anúncios. Acesso multilíngue.
Programa de Certificação de Campanha Digital 35+ sessões; 2 fusos horários; 2 faixasAs inscrições abrem em abril de 2021. Treinamento online essencial para todos os organizadores, comunicadores, arrecadadores de fundos e ativistas que buscam construir o poder e a justiça das pessoas na era digital. O treinamento de campanha digital mais extenso disponível. O programa começa em setembro de 2021, com acesso multilíngue. Mais informações
Ativista Digital Experiente? Trabalhe com a SMT Com membros da equipe em 4 continentes, a equipe pequena, mas altamente eficaz, da SMT treinou funcionários de mais de 3900 grupos e sindicatos durante os primeiros 8 anos, e trabalhou com mais de 100 grupos em campanhas mais aprofundadas. Estão disponíveis funções de meio período na equipe da América Latina, com funções de coaching e treinamento começando com poucas horas por mês. Posições abertas
This program is very comprehensive and provides tons of tools and resources that have strengthened my skillset in digital organizing. This is a great program that I highly recommend.This program greatly helped integrate our thinking on organizing and digital campaigning. I wish all our organizers and digital staff could undergo this training.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.I was able to immediately use the tools I learned and apply them to our organization. The program was intense, but I loved every minute of it and learned more than expected.This program was pivotal in my early organizing career, providing a strong foundation for recognizing technology's power in social movements. It equipped me with tools to create effective systems for our organization and broader membership base.The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.The program allowed me to deep dive into specific campaign strategies, learning from diverse examples of what worked and what could be improved.I really liked the A.I. custom training session, especially the parts tailored to our workstream and with examples pulled from our staff. It really helped to situate the tools in our work and open our team's minds to the possibilities.For anyone who wants to dive into the world of digital communications, this is the training for you!SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.Taking this course really transformed my organizing skills to be more effective.
SMT helped us think through what type of CRM we need and choose a texting platform to reach our base. SMT’s coaching has been instrumental in helping us develop a social media strategy that communicates our message through the voice of the young people involved in our organization.
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.The program made me think holistically about offline and online impacts.SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.The program offers excellent support, knowledge, and peer collaboration for learning about organizing and campaigning.The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower pricesThe program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.The program was an incredible journey of meaningful learning and connections with amazing advocates nationwide.This program has boosted my confidence in organizing and sustaining digital campaigns.Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!
The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!This program was very useful for understanding the digital aspects of organizing workers and incorporating them into a comprehensive campaign toolkit.I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!I appreciated connecting with passionate changemakers across the U.S. to discuss effective digital campaigning strategies.Highly recommend it for individuals in civic organizations looking to enhance their technological campaigning skills!For change-makers looking to harness people power for good. Expert presenters and experience sharing with classmates enhanced my knowledge and provided valuable, immediately applicable skills.
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.I found this course inspiring, especially the strategies part. Learning from diverse students with different backgrounds was enriching."=The assignments provided a better understanding of how the nuts and bolts of digital organizing fit together.This program helped us harness effective tools and tactics that are aligned with our movement's needs and organizational values.
SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.This program has been a great experience for me personally and for my work. With the few campaigns going under way I’m excited to show my colleagues what I have learned from SMT! I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.I felt supported by a community of hundreds throughout my learning journey.I'm grateful for the opportunity to expand my organizing knowledge with SMT. It's sparked creativity, and I'm excited to put new ideas into action.We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.I'm still digesting the valuable information from this training and applying it to my work. Meeting activists worldwide and learning about important campaigns was inspiring.SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!The digital training was expertly executed and helped me develop new ideas and best practice to implement in our campaign.SMT developed a custom training for our youth climate fellows from around the world. It was a holistic training on creating campaigns from strategy to implementation and building our activist base. We appreciated SMT’s attention to detail around language and inclusion and always thinking about power building.
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.
This training provided invaluable clarity and direction for my digital organizing work, empowering my team to work more effectively.We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.It helped me better understand, through the experience of like-minded organizers, how to use accessible digital organizing tools to support the efforts on the ground.I initially thought this program was centered around communications, but it offered so much more. It provided an inside perspective on organizing work and how communications integrates with it.I had an amazing time. I am already applying the valuable content in my organization.SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.SMT's expertise in social media, ads training, and particularly their personalized coaching, has been invaluable for navigating the unique challenges of the non-profit sector. SMT's guidance has empowered us to adopt new technologies and strategies, leading to our most successful social media ads campaign to date. Their support is a game-changer for organizations stepping into unfamiliar digital territories.SMT's coaching was incredibly supportive, encouraging and accessible. SMT had a huge impact on evolving La Semilla's storytelling program. Through SMT coaching, we diversified our digital communications. Having SMT as a source of resources and as a thought partner has been incredibly impactful to our work.Each session was well-facilitated, skillfully blended presentation, discussion, and practical exercises, allowing me to immediately apply techniques to my work.It was powerful hearing directly from groups across the country using these powerful tools to win campaigns and create real change.The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.The DCCP program enhanced my skills and provided valuable support. I've applied these skills in my job and community work. Well-designed and presented program!
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