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Social Movement Technologies
Certificado em Projeto Gráfico para Organizar Começa em 20 de setembro

Do conceito à execução, aprenda como criar projetos que se destaquem, impulsionem a ação e ajudem a vencer campanhas. Ganhe o Certificado SMT em Design Gráfico para Organizar.

12 sessões em 9 semanas, terças e quintas-feiras de 20 de setembro a 17 de novembro

12-13h30 EDT (Nova Iorque) | 13h BRT (Brasília) | 18h CET (Bélgica) | 19h EAT (Quênia)

Sessões adicionais em pequenos grupos podem ser organizadas em outros momentos para atender às necessidades do fuso horário com demanda suficiente (mais de 10 participantes). Todas as sessões serão realizadas em inglês, com legendas em inglês e espanhol. O programa realizará sessões em pequenos grupos em espanhol e francês com inscrição de pelo menos 10 participantes por idioma. A gravação das sessões com legendas e interpretação simultânea nestes ou em outros idiomas pode estar disponível com demanda suficiente por idioma. Favor entrar em contato conosco para mais informações.

O bom design faz parte de uma boa organização. Relatórios sobre comunicações digitais e impressas mostram consistentemente que um conteúdo visual forte gera mais envolvimento. A realização de campanhas de base requer uma comunicação eficaz através de muitas plataformas, e um bom design pode ativar e expandir drasticamente sua base.

Este certificado de 12 sessões em Design Gráfico para Organizações aumentará rapidamente suas habilidades de comunicação visual. Desde a criação de uma identidade visual para sua organização, passando pela aplicação de técnicas de design gráfico testadas ao tempo, até a navegação em software padrão da indústria (e emergente!), você será capaz de criar designs que inspiram ação de forma eficiente. Você também poderá levar sua organização a apoiar o projeto distribuído por voluntários e pessoal não especializado.

Modelo de aprendizagem: O programa é projetado para aplicar seu aprendizado testando suas novas habilidades de projeto. A abordagem pedagógica inclui sessões presenciais em grandes grupos, recursos suplementares através de apresentações gravadas e tarefas de projeto projetadas para apoiar suas campanhas em andamento. As 12 sessões ao vivo incluem quatro sessões em pequenos grupos (até 15 participantes) para coaching, resolução de problemas, perguntas e feedback de instrutores altamente experientes em motion design, e apoio de colegas. Após as sessões em pequenos grupos e a crítica, os participantes que desejarem melhorar seus designs podem revisar e reapresentar sua tarefa para obter feedback adicional por escrito. 

Este programa é para você se:

  • Seu papel inclui postar na mídia social, gerenciar um website, trabalhar com a mídia, executar campanhas online e offline, criar materiais de captação de recursos, gerenciar um programa de comunicação, trabalhar com criativos freelancer, projetar materiais impressos e digitais, ou todos os itens acima.
  • Você está interessado em criar materiais mais efetivos para sua organização, voltados para o público.
  • Os lugares são reservados para aqueles que trabalham para organizações/sindicatos sem fins lucrativos. Se você trabalha em uma campanha eleitoral, confirme que a campanha assinou o compromisso de “No Fossil Fuel Money”. Se você trabalha para uma consultoria, favor informar-se sobre o acesso a apresentações gravadas somente pelo mesmo preço. Se você é estudante ou desempregado, pode participar se houver espaço e for encaminhado por um grupo de mudança social com o qual você está trabalhando. Por favor, entre em contato conosco.

Treinamento em profundidade: O que cobriremos

Veja programa de estudos

Crédito fotográfico: Construção de arte para a ação do Movimento Sunrise em Washington DC, fotógrafo desconhecido.

Para receber o Certificado, os participantes devem comparecer e participar ativamente de pelo menos 75% das sessões presenciais necessárias (9 de 12) e completar todas as tarefas. As tarefas serão concluídas a cada semana e, na medida do possível, estarão diretamente relacionadas com o trabalho de campanha atual do participante. 

O currículo incluirá sessões e gravações sobre: princípios de design, psicologia do design, identidade visual, acessibilidade, ética do design e fotografia, e criação de modelos de design e mídia para que os não-designers de sua organização possam produzir seu próprio trabalho de design. Sessões ao vivo e gravações também introduzirão ou aprofundarão o uso de ferramentas como o Canva, Photoshop e Illustrator. Veja o programa de estudos completo aqui.

O programa se baseia nos programas de design da SMT realizados em 2019 e 2021, tornando uma poderosa biblioteca de recursos de design e exemplos disponíveis aos participantes. Em resposta às solicitações, aprofundamos o desenvolvimento de habilidades com bibliotecas de gravações e recursos no Canva, Photoshop, Illustrator, acessibilidade e muito mais.

O objetivo do programa é permitir que os participantes possam elevar significativamente suas habilidades de projeto e sua capacidade de analisar as necessidades de projeto de um momento organizacional. É também para construir uma comunidade de prática neste trabalho de projeto. Os participantes serão emparelhados para apoio se desejarem, e se envolverão uns com os outros e com os instrutores através de um canal permanente de Slack.

Instrutores

Jules Cowan, Associado SMT. Jules ha trabajado como estratega creativo y diseñador para organizaciones progresistas con Sunrise Movement, Amnistía Internacional USA y Design Action Collective. Su dirección de diseño ha apoyado a candidatos políticos de base, el Green New Deal, ciudades santuario, iniciativas de votación de justicia racial, bloqueos de oleoductos, protección de inquilinos, derechos humanos de los palestinos, igualdad LGBTQI, periodistas encarcelados, independencia de Puerto Rico y el fin de la violencia de género. Además de su proceso creativo, Jules juega al fútbol con el Left Wing Fútbol Club, medita e imprime carteles políticos.

 

Micky Jordan, Asociadx SMT Micky é um artiste visual e organizadore negre, que vive em Richmond, Virgínia, há mais de 20 anos. Um designer autodidata que desenvolveu seu trabalho de projeto com vários grupos organizadores. Atualmente ele é desinger gráfico na ANTH e trabalhou anteriormente com a Southerners on New Ground (SONG). Ile ama a arte, a mídia, a comédia e sonha em construir um mundo mais seguro, mais bonito e afirmador para que as pessoas de cor trans e queer não só sobrevivam, mas prosperem.

 

Raffi Marhaba (Ile) Raffi é um designer queer, trans, bi-racial de imigrantes árabes especializados em design de identidade, design gráfico e ilustração através de uma lente de justiça social. Com mais de 12 anos de experiência, Raffi criou um poderoso projeto de identidade através da narrativa e design com pessoas como Kimberlé Crenshaw, que cunhou a palavra e a estrutura da interseccionalidade, o Centro de Mudanças Institucionais e Sociais, várias organizações LGBTQ como GLSEN, Transgender Law Center e muitos outros clientes que estão focados em moldar um mundo melhor. 

 


Cécile Pillon Hue,  Associada SMT. Cécile (Csil) é uma artista feminista e comunicadora. Ela vem trabalhando com organizações internacionais sem fins lucrativos e grupos locais há mais de 10 anos, e tem experimentado várias ferramentas de design digital para misturar suas paixões pelas artes visuais e justiça social e ambiental em seu trabalho. Ela usa o design como uma forma de conectar pessoas através de regiões, culturas e tecnologias, acreditando ser a chave para um mundo mais respeitoso e inclusivo.

 

David PerrinDavid Perrin, Asociado de SMT. David é um designer gráfico e ilustrador. Na SMT ele serve como um recurso para a comunidade de justiça social e para as pessoas que se parecem com ele. O objetivo final de David como um criativo negro é produzir imagens poderosas que sejam totalmente representativas de sua cultura e comunidade. Ele também trabalha como designer gráfico líder para um grupo de reflexão progressista, Dēmos, onde produz bens visuais para mídias sociais e reportagens.

 

Registre-se para este curso

Costo de registro

US$ 800 por pessoa, recebidas antes de 20 de agosto

US$ 900 por pessoa em ou após 21 de agosto

US$ 600 por pessoa para pessoas adicionais da mesma organização com o mesmo domínio de e-mail que a primeira pessoa que pagou o preço total, e a taxa para grupos com orçamentos inferiores a $250.000/ano que deve ser documentada com comprovante carregado no formulário de registro)

US$ 450 por pessoa se na África, América Latina ou Ásia

US$ 5.000 por grupo para até 10 registrantes com pagamento recebido até 9 de setembro, que pode ser de múltiplos grupos (deve ser pago como uma quantia fixa). Deve ser fornecida uma planilha com o nome, sobrenome, título, organização e endereço de e-mail dos participantes. Cada participante também deve preencher o formulário de inscrição).

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Staff and activists of 4,900+ groups
have engaged with SMT trainings

Testimonials

Each session was well-facilitated, skillfully blended presentation, discussion, and practical exercises, allowing me to immediately apply techniques to my work.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.

The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.
SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.
We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.
SMT's expertise in social media, ads training, and particularly their personalized coaching, has been invaluable for navigating the unique challenges of the non-profit sector. SMT's guidance has empowered us to adopt new technologies and strategies, leading to our most successful social media ads campaign to date. Their support is a game-changer for organizations stepping into unfamiliar digital territories.
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.
We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.
SMT's coaching was incredibly supportive, encouraging and accessible. SMT had a huge impact on evolving La Semilla's storytelling program. Through SMT coaching, we diversified our digital communications. Having SMT as a source of resources and as a thought partner has been incredibly impactful to our work.
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!
The program offers excellent support, knowledge, and peer collaboration for learning about organizing and campaigning.
Highly recommend it for individuals in civic organizations looking to enhance their technological campaigning skills!
It was powerful hearing directly from groups across the country using these powerful tools to win campaigns and create real change.
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
The assignments provided a better understanding of how the nuts and bolts of digital organizing fit together.
The program made me think holistically about offline and online impacts.
I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.
I had an amazing time. I am already applying the valuable content in my organization.
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower prices
SMT helped us think through what type of CRM we need and choose a texting platform to reach our base. SMT’s coaching has been instrumental in helping us develop a social media strategy that communicates our message through the voice of the young people involved in our organization. 
Taking this course really transformed my organizing skills to be more effective.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.
I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
For change-makers looking to harness people power for good. Expert presenters and experience sharing with classmates enhanced my knowledge and provided valuable, immediately applicable skills.
The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
SMT developed a custom training for our youth climate fellows from around the world. It was a holistic training on creating campaigns from strategy to implementation and building our activist base. We appreciated SMT’s attention to detail around language and inclusion and always thinking about power building.
I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.
The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.

The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
The program was an incredible journey of meaningful learning and connections with amazing advocates nationwide.
Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.
It helped me better understand, through the experience of like-minded organizers, how to use accessible digital organizing tools to support the efforts on the ground.
For anyone who wants to dive into the world of digital communications, this is the training for you!
The DCCP program enhanced my skills and provided valuable support. I've applied these skills in my job and community work. Well-designed and presented program!
I found this course inspiring, especially the strategies part. Learning from diverse students with different backgrounds was enriching."=
This program greatly helped integrate our thinking on organizing and digital campaigning. I wish all our organizers and digital staff could undergo this training.
I appreciated connecting with passionate changemakers across the U.S. to discuss effective digital campaigning strategies.
The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.
The digital training was expertly executed and helped me develop new ideas and best practice to implement in our campaign.
SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.
The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
The program allowed me to deep dive into specific campaign strategies, learning from diverse examples of what worked and what could be improved.
This program was very useful for understanding the digital aspects of organizing workers and incorporating them into a comprehensive campaign toolkit.
We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.
This program is very comprehensive and provides tons of tools and resources that have strengthened my skillset in digital organizing. This is a great program that I highly recommend.
I really liked the A.I. custom training session, especially the parts tailored to our workstream and with examples pulled from our staff. It really helped to situate the tools in our work and open our team's minds to the possibilities.
SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!
This program has boosted my confidence in organizing and sustaining digital campaigns.
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
I'm still digesting the valuable information from this training and applying it to my work. Meeting activists worldwide and learning about important campaigns was inspiring.
This program helped us harness effective tools and tactics that are aligned with our movement's needs and organizational values.
This program has been a great experience for me personally and for my work. With the few campaigns going under way I’m excited to show my colleagues what I have learned from SMT!
SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.
I was able to immediately use the tools I learned and apply them to our organization. The program was intense, but I loved every minute of it and learned more than expected.
I'm grateful for the opportunity to expand my organizing knowledge with SMT. It's sparked creativity, and I'm excited to put new ideas into action.
I initially thought this program was centered around communications, but it offered so much more. It provided an inside perspective on organizing work and how communications integrates with it.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.
Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.
This program was pivotal in my early organizing career, providing a strong foundation for recognizing technology's power in social movements. It equipped me with tools to create effective systems for our organization and broader membership base.
The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!
This training provided invaluable clarity and direction for my digital organizing work, empowering my team to work more effectively.
I felt supported by a community of hundreds throughout my learning journey.
I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.
The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.
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