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Social Movement Technologies
Para organizadores e ativistas que organizam campanhas pelo poder popular

Defensores e ativistas reconhecem que devem usar ferramentas e táticas digitais como nunca antes – da mão com ações diretas – para construir o poder popular e pressionar os alvos para que tomem iniciativas. Aqui estão alguns treinamentos que teremos em breve e recursos projetados para atender a essa necessidade. Para saber mais sobre os próximos treinamentos, inscreva-se na lista de e-mail. A SMT também trabalha com financiadores para fornecer apoio a grupos; organiza redes para apoiar campanhas e redes maiores; e trabalha diretamente com grupos para fornecer treinamento personalizado e ajudar a implementar campanhas. Fique à vontade para entrar em contato conosco e discutir como SMT pode ajudar.

Work with SMTVocê tem experiência em organização de campanhas digitais? Trabalhe com SMT

Com membros da equipe em 4 continentes, a equipe pequena mas extremamente eficaz do SMT treinou funcionários de mais de 4.400 grupos e sindicatos nos primeiros 10 anos e trabalhou com mais de 150 grupos em campanhas mais aprofundadas. Temos vagas de meio período e período integral disponíveis, com vagas de formação e treinamento começando com poucas horas por mês. Ver vagas disponíveis.

Treinamentos gravados gratuitos e comunidades on-line

Treinamentos sobre TikTok, organização de campanhas durante a COVID-19, recomendações de equipes a distância, Twitter, Snapchat e muito mais. Disponíveis a qualquer momento e legendados em 7 idiomas. Participe do grupo do Facebook do SMT para ativistas digitais, com mais de 3.000 ativistas do mundo todo, participe do grupo no Slack de ativistas do SMT, ou grupos de WhatsApp ou Telgram do SMT. Acesse os treinamentos e as comunidades on-line.

Próximos treinamentos, alguns deles serão gratuitos:

Construindo a infra-estrutura técnica do movimento para apoiar a açães em grande escala na era digital

22-30 de Março de 2023. Fuso horário: Europa, África, MENA. Idioma: Inglês

Como os grupos de ação climática no Reino Unido estão organizando sua tecnologia para apoiar a ação direta de pequenos grupos e ativistas com menos recursos tecnológicos. Usando shape files e a estrutura de pais/filhos da Action Network para expandir o acesso à ação online para grupos menores. Usando automatizações para ativar milhares de ativistas com uma equipe minúscula, um centro tecnológico de movimento dos EUA também compartilhará o que está fazendo incluindo custo e como ele está sendo pago. Faça o login e veja como funciona o centro. O registro para a série prática inclui uma sessão de treinamento individual. Cadastre-se aqui.

Como utilizar o LinkedIn poderosamente em campanhas

23 de Março de 2023, Fuso horário: Américas, Europa. Língua: Inglês

Em combinação com ferramentas de prospecção, o LinkedIn pode ser uma plataforma poderosa para campanhas que cheguem a milhares de pessoas com objectivos sofisticados e sem anúncios. A SMT passou anos a aperfeiçoar estas técnicas em múltiplas campanhas. As cinco ferramentas que recomendamos e os fluxos de trabalho para usos específicos da campanha. Detalhes de registo a seguir. Cadastre-se aqui.

Certificado Intensivo de Campanha Digital – Programa de 3 semanas 

21 de Fevereiro – 9 de Março de 2023. Fuso horário: Américas (noite para a Europa). Idioma: inglês e espanhol, português dependendo da demanda. Cadastre-se aqui.

9 de Maio – 25 de Maio de 2023. Fuso horário: Ásia, África, MENA, Europa. Idioma: Inglês. Obtenha mais informações e junte-se à lista de espera para ouvir assim que as inscrições forem abertas.

Cerca de 1.000 funcionários e ativistas de grupos de movimento tomaram o Programa de Certificação de Campanha Digital da SMT. Este intensivo de três semanas, com 3 horas de treinamento por dia de terça a quinta-feira, permite aos participantes construir rapidamente competência nas 18 principais áreas de habilidade essenciais para vencer campanhas na era digital. Este programa é ideal para o pessoal iniciante a intermediário e ativistas de grupos de justiça social, incluindo sindicalistas, para aumentar rapidamente a familiaridade e a habilidade com a estratégia, ferramentas e táticas de organização digital. 

Expandindo, desenvolvendo e avaliando a capacidade digital de sua equipe

6 – 8 de Junho de 2023. Fuso horário: Europa, MENA, África, Américas. Instrução em inglês. Interpretação baseada na demanda. 

Gerenciar e aprofundar a capacidade da equipe de campanhas online/offline de forma eficaz está no centro da execução de campanhas eficazes. Nesta série de 2 partes, cobriremos técnicas e modelos eficazes de seleção de candidatos com exercícios ao vivo, fazendo um inventário para novos e existentes membros da equipe, recomendações sobre abordagens para treinamento de pessoal e orçamentos de treinamento, e avaliando a qualidade e os resultados do trabalho digital. Discutiremos formas econômicas de expandir a capacidade para necessidades de habilidades a curto prazo, além de contratar, e como decidir se contratar vs. desenvolver a capacidade interna. Também discutiremos como as organizações dividem responsabilidades, relatórios e estratégias entre Comms, Digital, Programas, Organização, Captação de recursos e Campo. Detalhes de registro a seguir.

Construindo movimentos que alcançam transformações: uma bolsa de estudos intensiva para ativistas africanos/MENA

Julho-Agosto de 2023. Fuso horário: África/MENA. Idioma: Inglês, francês com base na demanda.

Este treinamento intensivo on-line é projetado para e pelos ativistas africanos e do MENA para apoiar seu desenvolvimento como construtores de movimento estratégico e intencional no continente. Ele incluirá exploração da prática de construção de movimento em todo o mundo (tanto histórica como atual), discussão com organizadores de movimento do continente e além, leituras e treinamento em ferramentas e táticas digitais importantes para a construção de movimento na era digital. Este treinamento também é útil para líderes e funcionários de ONGs que queiram avançar em direção ao trabalho de mudança sistêmica e organização do poder do povo. Haverá um número mínimo exigido de participantes para se inscrever. Ele será oferecido sem custo. Uma bolsa de Internet e interpretação poderá ser fornecida com base na disponibilidade de financiamento. Detalhes de registro a seguir.

Certificado Intensivo de Campanha Digital – Programa de 3 semanas para as Américas

Outubro, 2023. Fuso horário: Américas (noite para a Europa). Idioma: inglês e espanhol, português pendente de demanda.

Mais de 1.000 funcionários e ativistas de grupos de movimento tomaram o Programa de Certificação de Campanha Digital da SMT. Este intensivo de três semanas, com 3 horas de treinamento por dia de terça a quinta-feira, permite aos participantes construir rapidamente competência nas 18 principais áreas de habilidade essenciais para vencer campanhas na era digital. Este programa é ideal para o pessoal iniciante a intermediário e ativistas de grupos de justiça social, incluindo sindicalistas, para aumentar rapidamente a familiaridade e a habilidade com a estratégia, ferramentas e táticas de organização digital. Obtenha mais informações e junte-se à lista de espera para ouvir uma vez abertas as inscrições.

A SMT está expandindo rapidamente o suporte e o treinamento para organizações de movimento em todo o mundo. O treinamento adicional está planejado para 2022. Se houver algo que não ficou claro para você e que tenha interesse em saber mais, entre em contato conosco.

Gravação: Próximos treinamentos para construir o poder popular na era digital

Você faz parte de uma organização sem fins lucrativos/ONG/sindicato ou de um financiador comprometido com a redistribuição do poder pela justiça? Você reconhece a importância do digital junto com a organização de ação direta? Assista a gravação para saber mais.

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Staff and activists of 4,900+ groups
have engaged with SMT trainings

Testimonials

We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.
SMT's coaching was incredibly supportive, encouraging and accessible. SMT had a huge impact on evolving La Semilla's storytelling program. Through SMT coaching, we diversified our digital communications. Having SMT as a source of resources and as a thought partner has been incredibly impactful to our work.
SMT developed a custom training for our youth climate fellows from around the world. It was a holistic training on creating campaigns from strategy to implementation and building our activist base. We appreciated SMT’s attention to detail around language and inclusion and always thinking about power building.
I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.
Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!
This program greatly helped integrate our thinking on organizing and digital campaigning. I wish all our organizers and digital staff could undergo this training.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
The program allowed me to deep dive into specific campaign strategies, learning from diverse examples of what worked and what could be improved.
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.
This program was pivotal in my early organizing career, providing a strong foundation for recognizing technology's power in social movements. It equipped me with tools to create effective systems for our organization and broader membership base.
For change-makers looking to harness people power for good. Expert presenters and experience sharing with classmates enhanced my knowledge and provided valuable, immediately applicable skills.
The digital training was expertly executed and helped me develop new ideas and best practice to implement in our campaign.
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.
This program helped us harness effective tools and tactics that are aligned with our movement's needs and organizational values.
SMT supported our coalition so we could play a more powerful role in advocating for our work and priorities with funders and elected officials. They facilitated a process to take a loose group of collaborators across a large geography and worked with us to build a cohesive understanding of shared values and how we could present ourselves.
We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.
Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.
The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.

The program offers excellent support, knowledge, and peer collaboration for learning about organizing and campaigning.
I appreciated connecting with passionate changemakers across the U.S. to discuss effective digital campaigning strategies.
The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.
I learnt a lot on grassroots movements, digital campaigns and communications in times of state intrusion or threats.
Highly recommend it for individuals in civic organizations looking to enhance their technological campaigning skills!
The assignments provided a better understanding of how the nuts and bolts of digital organizing fit together.
I had an amazing time. I am already applying the valuable content in my organization.
I'm grateful for the opportunity to expand my organizing knowledge with SMT. It's sparked creativity, and I'm excited to put new ideas into action.
The program was an eye-opener and better positioned me as a Communications Officer. I learned about digital mobilizing, online community building, and more.
For anyone who wants to dive into the world of digital communications, this is the training for you!
It was powerful hearing directly from groups across the country using these powerful tools to win campaigns and create real change.
SMT’s training on using WhatsApp to activate our bases helped us activate more leaders by creating conversational WhatsApp groups for members and assigning different leadership roles to volunteers.
I'm still digesting the valuable information from this training and applying it to my work. Meeting activists worldwide and learning about important campaigns was inspiring.
SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.
The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!
The program made me think holistically about offline and online impacts.
The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
This training provided invaluable clarity and direction for my digital organizing work, empowering my team to work more effectively.
The program was an incredible journey of meaningful learning and connections with amazing advocates nationwide.
The DCCP program enhanced my skills and provided valuable support. I've applied these skills in my job and community work. Well-designed and presented program!
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.
Taking this course really transformed my organizing skills to be more effective.
It helped me better understand, through the experience of like-minded organizers, how to use accessible digital organizing tools to support the efforts on the ground.
The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.
This program has been a great experience for me personally and for my work. With the few campaigns going under way I’m excited to show my colleagues what I have learned from SMT!
The program offered interesting case studies, expanded my digital campaigning knowledge, introduced new organizing tools and strategies, and enabled connections with professionals in the progressive space.
This program has boosted my confidence in organizing and sustaining digital campaigns.
SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.
SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.

I initially thought this program was centered around communications, but it offered so much more. It provided an inside perspective on organizing work and how communications integrates with it.
This program was very useful for understanding the digital aspects of organizing workers and incorporating them into a comprehensive campaign toolkit.
SMT helped us think through what type of CRM we need and choose a texting platform to reach our base. SMT’s coaching has been instrumental in helping us develop a social media strategy that communicates our message through the voice of the young people involved in our organization. 
I really liked the A.I. custom training session, especially the parts tailored to our workstream and with examples pulled from our staff. It really helped to situate the tools in our work and open our team's minds to the possibilities.
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower prices
I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
SMT's expertise in social media, ads training, and particularly their personalized coaching, has been invaluable for navigating the unique challenges of the non-profit sector. SMT's guidance has empowered us to adopt new technologies and strategies, leading to our most successful social media ads campaign to date. Their support is a game-changer for organizations stepping into unfamiliar digital territories.
This program is very comprehensive and provides tons of tools and resources that have strengthened my skillset in digital organizing. This is a great program that I highly recommend.
The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.
I found this course inspiring, especially the strategies part. Learning from diverse students with different backgrounds was enriching."=
I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.
I was able to immediately use the tools I learned and apply them to our organization. The program was intense, but I loved every minute of it and learned more than expected.
Each session was well-facilitated, skillfully blended presentation, discussion, and practical exercises, allowing me to immediately apply techniques to my work.
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.
I felt supported by a community of hundreds throughout my learning journey.
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