Social Movement Technologies
Grassroots Video for Organizing in the Digital Age Series

Jan – March 2023. Timezone: Americas. Language: English

Video has been an essential tool to pressure targets, activate members, and reach new supporters across social media platforms. With the continued rise of Instagram Reels and TikTok, making videos has only become more essential to successful online/offline campaigns. Video doesn’t have to only be for the super high-budget or tech-savvy organizations. Join this multipart series for sessions on personal narrative, shooting great member-driven video content, and distributing that content across social media organically and via paid ads. Join the mailing list to hear once registration opens.

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Staff and activists of 4,900+ groups
have engaged with SMT trainings


Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.
The Digital Campaigning Certificate Program was immensely helpful, and I continue to apply its learnings in my daily communications and strategizing.
The course provided invaluable tools and strategies, real-world case studies from different cultural contexts, and a supportive learning environment that encouraged interaction and peer learning.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.

- Louise Ward, State Director, Animal Justice Party, Australia

I received input on how to align field and digital work which is directly connected to the advocacy research that we are doing.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.

- Ruchi Kashyuap, Executive Trustee, Atmashakti Trust, India

The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.

- Justine Balane, Chairperson, Akbayan Youth, Philippines

Learned invaluable skills, gained practical knowledge, and connected with inspiring professionals.

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