Combining Online and Offline Tactics to Maximize Pressure on Your Target: December 6, 2023
12:00 – 1:30pm (ET) | 90 minute session | Instruction in English, simultaneous interpretation in response to demand | Find your time zone here
Amazon workers celebrate union win [Photo: Eduardo Munoz Alvarez (AP)]
Whether it’s a local school board or a global corporation, we know that for a target to give workers what they need, we have to make it more painful for them not to. In this session we walk through the steps to power map your target to ramp up your campaign strategically where you have the most leverage. Then we use a real example of a union campaign to illustrate a range of online/offline tactics and how they can be used to create “surround sound” around targets and secondary targets so they just want to make it stop.
What we’ll cover:
- Power mapping your target to identify strategic points of leverage
- Assessing online vulnerabilities and opportunities
- Powerful narratives that may not be the union narrative
- Making the most of offline actions with digital tactics
- Layered tactics to create “surround sound” at key moments
- Escalation approaches with combinations of online and offline tactics
- Timeline, staffing needs and budgeting for smaller and larger campaigns
Cost
- North America & Western Europe: $60
- Global: $30
In order to support a movement organization learning space, SMT trainings are for staff of non-profits – NGOs, unions and electoral campaigns. Trainings are not for consultants or agencies. Consultants & agency staff who register will have their registrations refunded. Alternatively, on demand trainings are available to all on SMT’s course platform.
Testimonials
The IAM's leadership is committed to expanding the union's effective use of social media and online tools in our organizing. As part of that, we're encouraging not only full-time organizers, but also local communicators to enroll in SMT's digital campaigning program.I loved this course. It gave me a sense of what's out there. Before this, I didn't know what I didn't know! The session on geofencing blew my mind. These tools are critical for our organizing. Our local switched CRMs earlier this year and having SMT staff walk through the features and answer questions was extremely helpful, both in problem solving and in providing some ideas in how I can use our CRM as a better organizing tool for our local. If you have any questions about your CRM, it is worth it!
I learned really useful tools that are coming in handy in my everyday job.The class was great; a little advanced for me but I learned a lot.Very thorough and helpful overview of tools and concepts for effective digital organizing.All of SMT training is packed and powerful!SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.We want to be able to be as smart and effective as we can with our limited resources...SMT is a no-brainer.We hired SMT to lead a discussion about online strategy with some of our union’s staff. It rekindled my desire and commitment to using emerging technologies in my organizing!Great course, I have learned a lot.
A comprehensive look at must-have social media tools and techniques to build capacity and power for your union. We were able to effectively put together an action plan and deploy techniques like tweet storms almost as soon as we learned about them.SMT’s staff is friendly, flexible, competent, creative…Efficiently implemented cutting-edge strategies and designed great-looking materials to communicate our message to our members. I’ll come back to SMT in a heartbeat.SMT helped us build an integrated, strategic approach to a union contract campaign. SMT’s work is sophisticated and flexible–their support was invaluable.[The Digital Campaigning Certificate Program] is a wonderful course with a great amount of information to get you started on understanding how digital can work for your own organization.A fast paced course that provides a lot of interesting and useful information in a short amount of time.Love it!” (mobile optimization of TheStand.org)I found the Advanced CRM curriculum extremely helpful, in that it deepened my understanding of the capacity of the CRM we use. The practical examples were really helpful. We’ve begun to build some of the best practices from the Advanced CRM curriculum into our planning and internal workflows for 2019.SMT’s coaching, strategy and implementation support has been invaluable to help us become more effective online. They understand the labor movement, speak organizing, and are cost-effective.We’ve encouraged someone from every local to attend SMT’s program...Any successful campaign we have - organizing, bargaining or movement building - has to include social media as a key component.SMT is an amazing resource for starting digital organizing and communications and maintaining a program that engages members and moves them to action. There are a bunch of free and super reasonably priced webinars available so you can jump right in and focus on what you need to improve.The webinars have just been stellar. I’ve learned so much, especially from the Top Tools and Tactics to bump up your organizing game. I used the templates and resources to set up an editorial calendar and to track stats for our new social media channels. It was very easy to take what was presented in the training and apply it to my union immediately.
