Social Movement Technologies
Briefing para financiadores e ativistas de justiça social: 18/19 de janeiro de 2023

Mulheres e famílias em todo o Irã estão construindo um movimento corajoso para #Women’sFreedomFromLife confrontando uma teocracia repressiva e brutal.

Os financiadores e ativistas da justiça social reconhecem que devemos usar ferramentas e táticas digitais como nunca antes, junto com a ação direta, para construir o poder do povo e alcançar nossos alvos.

Junte-se com a gente para um briefing especial e perguntas e respostas, para ouvir o que a SMT aprendeu nos últimos 10 anos de treinamento de quase 10.000 pessoas de mais de 4.400 grupos ao redor do mundo, para fazer campanhas e construir movimentos na era digital.

  • As habilidades críticas que a equipe e ativistas em campanhas e movimentos de justiça social precisam para vencer
  • Como apoiar equipes para realizar campanhas mais poderosas: o que funciona e o que deve ser evitado.
  • O próximo ano de ofertas de treinamento, incluindo detalhes das próximas treinamentos intensivos de uma semana com acesso regional-global e suporte linguístico.
  • Apoio além do treinamento em grupo: coaching/acompanhamento, parceria de idéias e apoio direto a campanhas
  • Formas nas quais a SMT colabora com uma gama de financiadores para apoiar os parceiros beneficiados.

Ouça de financiadores, formandos e parceiros de coaching sobre sua experiência.

Sessão 1 para as Américas, 18 de janeiro. Interpretação para o espanhol e português. Encontre o seu fuso horário.

Sessão 2 para a África, Ásia e Europa, 19 de janeiro. Interpretação para o francês e árabe.  Encontre o seu fuso horário.

Duração: 45 minutos

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Staff and activists of 4,400+ groups
have engaged with SMT trainings


The Design Apprenticeship course helped me become bolder in my design choices. I became confident enough to push for a more systemic approach to design in the team, developing templates and guiding other creative colleagues. This program was pivotal in my development as a designer!
I strongly recommend SMT. Their strong organizing background, preparation and thoughtfulness made our strategy assessment with them enjoyable and really helpful.
SMT's training helped me use my journalistic skills effectively to highlight people's struggles and create change. Using Twitter more effectively, we supported Syria's refugee camp hospital to get more media attention and raise funds to respond to the hospital's needs as well as build visibility on the issues affecting refugees.
Our staff took a lot of SMT courses – including the intensive Digital Campaigning Certificate Program. It helped us take our digital campaigning and collectivizing actions to the next level! We used various tools to increase our follower base and successfully target authorities to take action at the village and municipal levels in India.
Our coach was an everyday reminder of what we needed to do. He checked in and followed up on us. It really helped us activate Twitter in our campaigns and tighten up digital security. We moved from just having a Twitter handle to building on a hashtag that saw a jailed human rights activist released from prison.
SMT has been a great partner to co-design and launch a set of offerings that meet the growing digital and remote needs of the organizations we support, including bilingual access for our Spanish-speaking partners. The team is relatable, attentive and knowledgeable and their use of case studies helps to make complex information accessible!
SMT is the only training I know of that speaks our language of activism and uses the tools we use everyday in the field. They are a go-to resource to help raise the bar for communications in the labor movement.
Having access to experts through the certificate program was amazing. The course is so practical. I set up google ads for the first time and created our digital security policy and implementation plan. Our whole team uses the campaign strategy template now. Now we know how to improve our email deliverability and started a texting program.
I found a lot of value in this Certificate Program that I use in my everyday work: from using social media effectively; significantly growing accounts and activating people online, pressuring targets in campaigns, and running Twitterstorms. Even when using other tools, I still apply the principles I learned!
I took the workers organizing in the digital age training. We really need this kind of training in Finland, which people in the US have had access to for some years. The training was effective to start organizing for instance on Twitter.
SMT helped GAIA use LinkedIn to reach a key constituency we were having trouble reaching - thousands of people who play a specific role in the waste management industry. We got responses from key players.
We have had a fantastic experience with SMT…they have been highly responsive to the needs of our grantees.
Working with SMT was easy and collaborative. The training helped our Greenpeace Southeast Asia team get new insights into campaign best practices across the globe.
We’ve heard really good things from our grantee partners. SMT has a strong, grantee-focused way of working.
SMT coaching enabled us to expand our presence within human rights spaces in Kenya beyond an LGBTIQ audience. It helped us use Twitter to connect with allies in the environmental justice and land rights movements. It was amazing to have someone to work with who knows our work and give us templates just when we needed them.
SMT helped us craft an effective public narrative for our campaign to get a mine closed. SMT helped us finalize a campaign strategy and come up with an effective plan to raise visibility and engage the public. Our campaign led to a pause in the mining. We will keep fighting!
The program gave my team the tools and time to strategise how our grassroots migrant organising translates to a digital context. I picked up tools like source codes, which then enabled us to see that more people were registering from Instagram than through any other platform and caused us to adapt our strategy. We also became SMT an Outreach Partner to enable our network to benefit from trainings at lower prices
I implemented lessons on personal narrative, public narrative and emails directly into my campaign, so this was an instant gratification. I loved learning from the other Digital Campaigning Certificate Program participants who came from around the world, working on different topics.
We’re starting our third straight year providing grantee partners with Social Movement Technologies training and coaching…our grantees are in good hands.
Without SMT we would not have been able to move our organizing from the field to the digital arena during COVID. They helped us set up systems, coached and trained our folks, helped us troubleshoot and launch digital outreach efforts all in crucial campaign moments. Can’t speak highly enough about what their help meant!
SMT has worked with us to develop and implement a broad and integrated social media strategy. They helped our leadership understand the importance of such a strategy and taught our activists the basic skills to execute it. From website maintenance to targeted twitter campaigns, they are there when you need them and they understand that it is all about movement building.
The trainings are terrific–geared for every level of experience. And being rooted in social change movement, especially helpful to organizers.
The SMT trainings I’ve taken have helped us mobilize and deepen engagement in our communities. Through Twitterstorms, phone banking, and other tactics that I learned through SMT’s trainings, we succeeded in our call to #ExtendtheReg for a million young people who would otherwise be disenfranchised by anti-poor COVID policies.
SMT helped us create a social media presence to expand our cannabis worker organizing campaign. Our organizers have enhanced their social media capabilities. We have succeeded beyond our expectations. Working with SMT has been a great experience. They really understand organizing and communications.

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