2-hour session. Find your time zone. Instruction in English. Interpretation provided as funding allows in response to registrations.
How to use A.I. for the messaging, framing and segmentation we need to build people power and win campaigns. You’ll learn how to use prompt engineering to generate messages with the right tone, refine your framing techniques and more accurately target your audience. We’ll cover how A.I. tools can help us improve internal workflows and processes as campaigners, and how to use image generation tools and create effective prompts.
What we’ll cover
Using A.I. for messaging, framing and segmentation
Winning hearts and minds through effective messaging and storytelling is a key part of campaigning. How can new large language models like Chat GPT, which predict text based on millions of sources, help us to craft such messages? How can they help us connect with different segments? What are the limits of this approach? Explore how A.I. tools can help you create more effective messaging and audience segmentation. In this interactive session, you’ll learn how to use prompt engineering to generate messages with the right tone, refine your framing techniques and more accurately target your audience.
Using A.I. for organising and workflows
New tools like Chat GPT are great at producing content but how can they help our other workflows? From generating suggestions for event formats to helping us to better manage our inboxes – how can new A.I. tools help improve our workflows as campaigners? How can they help us in thinking through our strategies and tactics? What are the limitations of this new technology? We’ll explore how people are using A.I. tools to improve processes and how this could apply to the field and practice of campaigning. You’ll learn about the variety of tools that are available to campaigners and how they can be used.
Using A.I. for design and content creation
Image generation is a key area where a number of new A.I. tools and technologies have sprung up. How can campaigners best make use of these tools? How can you craft prompts that generate the images you need? What are the limits or risks of using this technology? We’ll cover how different A.I. tools can be used to design campaign content.
Hannah O’Rourke is a UK-based SMT team member. She is a co-founder of Campaign Lab, a community of politically-minded progressive data scientists, researchers and activists who are working together to build new election tools and change the way we analyze and understand campaigning. She was formerly the director of Labour Together. She has worked in political organizing and campaigns for over 10 years with a foundation in political organizing and coalition management. Her work has brought together data scientists, researchers, academics, policy analysts, and political campaigners together to tackle some of the most pressing strategic questions facing the Labour Party in the UK.
June 13, 11 a.m. ET. 2 hours. Find your time zone. Training will be recorded for those in time zones that don’t facilitate live participation.
Outreach Partner Referral Discount. Groups referred by outreach partners can make use of the Outreach Partner Referral Rate. Please name the outreach partner in your registration and forward the mass email you received to [email protected]s.org. Outreach partners pass along opportunities for training and coaching to their network. Interested in being an outreach partner? Contact [email protected] and describe the size and type of groups you’d reach out to. Typically, this is a list of chapters of a network; allied organizations across a country, state, region; or some other cohort or grouping of many organizations.
Enroll before May 1st to take advantage of Early Bird rates.
|COST||Regular||Early Bird (before May 15)||Outreach partner Referral|
|All groups with budgets of $1M+||$170.00||$160.00||$150.00|
|North America, Western Europe budgets below $1M||$150.00||$130.00||$100.00|
|Africa, Asia, Eastern Europe, MENA, Latin America, Oceania, budgets below $1M||$95.00||$75.00||$60.00|
This training is free to staff of the 60+ groups under active coaching contracts with SMT. Just email your SMT coach.